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Вернуться к Intro to International Marketing

Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

Оценки: 906
Рецензии: 219

О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии


11 мая 2020 г.

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.


12 сент. 2017 г.

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

Фильтр по:

151–175 из 220 отзывов о курсе Intro to International Marketing


25 июля 2021 г.

Very informative

автор: Alexander B

4 авг. 2020 г.

Excellent tutor.

автор: Prashant K G

7 июня 2020 г.

excellent course

автор: Deepshikha M

2 мая 2020 г.

Very nice course

автор: Kareem H T

27 сент. 2020 г.

It was amazing

автор: Peeranuch S

13 апр. 2020 г.

Great Lesson

автор: Sagar P

7 авг. 2017 г.

very useful.

автор: E01200956-HARIHARAN.S B

10 сент. 2020 г.

Very useful


31 июля 2020 г.

Very useful

автор: JOSEPH K R

30 июня 2020 г.

Good Course

автор: Gabriel A d L P

19 февр. 2017 г.

good course

автор: Gabriel M

3 июля 2020 г.


автор: ELMER P M P

28 сент. 2021 г.

thank you

автор: Dr V G

30 авг. 2020 г.

noon nopi

автор: Abdullah a

20 авг. 2020 г.

Thank you

автор: Cicy c

9 июля 2020 г.


автор: Abhishek P G

4 июня 2020 г.


автор: Sajan R

18 апр. 2018 г.

i love it

автор: Diego A P G

7 мар. 2017 г.


автор: Julio C E B

18 янв. 2021 г.


автор: T.Vasunthra

12 авг. 2020 г.

Too Good

автор: AMJITH S

14 июня 2020 г.

Easy one

автор: Jeet S

30 авг. 2017 г.


автор: Тарас М

8 июля 2017 г.


автор: Phan H T N

18 янв. 2022 г.