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Вернуться к Intro to International Marketing

Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

Оценки: 906

О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии


11 мая 2020 г.

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.


12 сент. 2017 г.

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

Фильтр по:

101–125 из 220 отзывов о курсе Intro to International Marketing

автор: Rafael E R A

9 февр. 2016 г.

A great course, its very intersting!! Suscribe!!

автор: prasanth m

3 июля 2020 г.

thank you for providing such a wonderful course

автор: Massimo Z

30 мар. 2016 г.

This course is well done and useful.

Thank you.

автор: Muhammad U

22 мая 2022 г.

Help me to understand international marketing

автор: John f R C

24 июня 2020 г.

very good course and the teacher is excellent

автор: Madhuka L J

22 апр. 2021 г.

Very helpful course for my future endeavour.

автор: alina

18 дек. 2020 г.

Very nice and easy introduction to marketing

автор: Carolina B

24 окт. 2020 г.

Great teacher and course, really enjoyed it.

автор: Janitta I

8 авг. 2020 г.

I learnt a lot from this course, thank you!

автор: Wang Y

14 сент. 2020 г.

excellent!!thank you very for my teacher.

автор: Aishwarya R

8 окт. 2019 г.

Great course! I learnt a lot. Loved it!

автор: Rodrigo C

14 июля 2018 г.

Is a really good course 100 % recommend

автор: Penny M

9 сент. 2020 г.

Many example cases and nice interviews

автор: Chioma J

4 февр. 2021 г.

This course was very good, thank you.

автор: HS W

16 июля 2016 г.

Excellent & very interesting course !

автор: Gabriel A

3 авг. 2020 г.

An amazing course! I loved doing it.

автор: Flt L G R

9 июня 2020 г.


автор: Fausto R d B

22 нояб. 2019 г.

Excelent! Thank you for Noon Nopi...

автор: Thomas M S

7 июня 2022 г.

Tons of fun, and lots of knowledge.

автор: Pornchanan C

5 авг. 2020 г.

really useful and easy to undersand

автор: Nhat Q L

26 сент. 2017 г.

It is a very useful course for me

автор: Ramamoorthy. M

30 сент. 2020 г.

Intro to International Marketing

автор: Nichakan Y

17 апр. 2020 г.

Thank you for give me knowledges

автор: Beatriz V

25 нояб. 2018 г.

Great course! Really enjoyed it.

автор: AJIT P S

18 июня 2020 г.

Good Course easy to understand.