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Вернуться к Intro to International Marketing

Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

Оценки: 260
Рецензии: 76

О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии


Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.


Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

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51–75 из 76 отзывов о курсе Intro to International Marketing

автор: Aristotle E G

May 18, 2016

Highly recommended!

автор: Ms. M T K N

Apr 08, 2019

It is pretty great

автор: Yevhen S

Feb 07, 2019

Interesting course

автор: Adriana V E L

Jun 29, 2016


автор: Abdul S A

Dec 19, 2019

insightful course

автор: Sagarkumar P

Aug 07, 2017

very useful.

автор: Gabriel A d L P

Feb 19, 2017

good course

автор: Sejan R C

Apr 18, 2018

i love it

автор: Diego A P G

Mar 07, 2017


автор: JEET S

Aug 30, 2017


автор: Taras M

Jul 08, 2017


автор: Attigui M

Nov 13, 2018



Aug 04, 2018


автор: effat a

Apr 28, 2016


автор: Christine L

Mar 09, 2017

I enjoyed the course and appreciated his teaching style. It kept me interested and provided information that I may not have known previously. My only frustration was not being able to participate since I was auditing. Other MOOCs allow participation - you just don't get credit/certificate at the end.

автор: Maurel

Sep 25, 2016

A very complete course, with many key words and definitions. The interview of LG are also very interesting, the last peer project is very educational. Be careful the interview of Swarosky jewel manager is to very relevant.

автор: Paul R

Feb 17, 2016

Wanted a little more heft to the class. Professor is good, provides clear explanation of concepts and creatively applies his own to the theory.

автор: Xiwen Q

Jul 13, 2016

Easy entry to international market or Asia Market. Hope you could enjoy the course!

автор: zachary r

Oct 05, 2016

Great course for those with little knowledge of international marketing.

автор: Jidhun M

Sep 21, 2016

The course is going good

автор: Michele S

Apr 30, 2019

Very good course.

автор: Gabriel G

Feb 10, 2016

Good course

автор: VEGESNA S C V

Sep 23, 2018


автор: Akshay J

Apr 30, 2016

Good content..but should also have some graded excercises

автор: Anukriti S

Sep 14, 2016

Course can be more comprehensive.