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Вернуться к Intro to International Marketing

Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

Оценки: 908

О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии


11 мая 2020 г.

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.


12 сент. 2017 г.

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

Фильтр по:

51–75 из 220 отзывов о курсе Intro to International Marketing

автор: Matovu K

26 окт. 2016 г.

Course was an eye opener. Professor Dae Ryun Chang is excellent, makes all these concepts seem so easy.

автор: Kayane R

24 янв. 2022 г.

What I learned from this course is no joke. Congratulations and thank you so much for the opportunity.

автор: Nisa N N

12 июля 2020 г.

It was a very educational and fun, I would like to thank our professor Dae Ryun Chang for the course.

автор: Maria A T

4 февр. 2020 г.

Thanks a lot! I believe I have a better basic knowledge of what is international marketing all about.

автор: Pangesti S J

19 сент. 2021 г.

I love how the professor teaches us. He gives an easy explanation so I can understand every lesson.

автор: Anusha G

4 мая 2020 г.

very rich content. I could improve my knowledge on International Marketing as a marketing graduate

автор: Nickitta D D

26 мая 2021 г.

Such a good start with awesome fun instructor! Looking forward for the rest of the full course :)

автор: daniel g

14 окт. 2020 г.

Me gusto este curso por que aprendí mas de lo que era marketing internacional y explican muy bien

автор: Sachin S

13 июня 2020 г.

Excellent Course! This will definitely change the your perception and thoughts towards marketing!

автор: Irina J G

14 авг. 2016 г.

One of the most fun Professors to watch who makes it very easy to follow with the course content

автор: Mahammad S

21 янв. 2021 г.

Thank you, professor Dae Rang.

Classes are very well organized. I express my gratitude to you

автор: John W L

2 февр. 2019 г.

I learned so much in this course, and the professor was amazing--a real leader in the field!

автор: Judit A

12 мая 2021 г.

very entertaining presentation of the topic, interesting to learn about examples from Asia

автор: Elizabeth M L R

23 апр. 2021 г.

I learned a lot from the course, is very well explained and detailed. 100% recommended.

автор: Fernando V d T

1 окт. 2018 г.

Recomended to everyone who wants to learn how to introduce a product into a new market

автор: Vivek v

2 июня 2020 г.

great professor, have a great ability to teach. love to meet and have a discussion.

автор: Julián E B J

5 сент. 2021 г.

The course has a modern approach of marketing with great and very useful concepts.

автор: Patricia S m

16 июля 2017 г.

Excelent explanations and very good examples. I don't regret choosing this course!

автор: AKSHARA M S

20 авг. 2021 г.

It was really helpful to understand different concepts of international marketing

автор: Dyutidhar C

19 авг. 2020 г.

Relevant marketing course for Asian markets. Also applicable in European context.

автор: Imrul C

16 июня 2020 г.

Excellent teaching! We want more courses from this Professor and the institution.

автор: Kazem S

15 февр. 2016 г.

Great instructor. Wonderful friendly attitude and welcoming learning environment.

автор: HABEEB A Y

22 июля 2019 г.

Fantastic course. A wonderful introduction, looking forward to the next course.

автор: Muhammad A S

5 июля 2020 г.

The excellent knowledge gain from experts regarding international marketing.

автор: Malik A Y

17 нояб. 2020 г.

Great course! I learned a lot from this course. The professor is engaging.