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Вернуться к Intro to International Marketing

Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

Оценки: 260
Рецензии: 76

О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии


Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.


Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

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26–50 из 76 отзывов о курсе Intro to International Marketing

автор: Fernando V d T

Oct 01, 2018

Recomended to everyone who wants to learn how to introduce a product into a new market

автор: Patricia S m

Jul 16, 2017

Excelent explanations and very good examples. I don't regret choosing this course!

автор: Kazem S

Feb 15, 2016

Great instructor. Wonderful friendly attitude and welcoming learning environment.

автор: HABEEB A Y

Jul 22, 2019

Fantastic course. A wonderful introduction, looking forward to the next course.

автор: ABHIJAT S

Oct 12, 2019

Sir, It was a wonderful experience. The faculty's way of teaching is fine.

автор: Tessa D

Nov 24, 2016

Totally enjoy this class and the video lecture was of the best quality.

автор: Maria L D

Nov 01, 2019

Learned a lot. Hope this will be updated for 2020 with more companies.

автор: Martin B

Nov 15, 2019

Excellent introduction into marketing and the constraints of CCCI

автор: Vasyl R

Jun 03, 2018

Very great insights provided about the International Marketing.

автор: Manuel E L d l V R

Feb 24, 2017

Incredible thanks to the teacher for this amazing course!!

автор: Carla M L d B

Sep 05, 2018

Great professor, easy to understand and very informative.

автор: Kali H

Jan 11, 2017

Great Instructor and excellent course. I learned a lot!

автор: Sujay P

Aug 09, 2019

Great way to learn basics of international marketing

автор: M. T T B

Apr 30, 2018

It was very easy to understand. Than you very much!

автор: Rafael E R A

Feb 09, 2016

A great course, its very intersting!! Suscribe!!

автор: Massimo Z

Mar 30, 2016

This course is well done and useful.

Thank you.

автор: Aishwarya R

Oct 08, 2019

Great course! I learnt a lot. Loved it!

автор: Rodrigo C

Jul 15, 2018

Is a really good course 100 % recommend

автор: Haura

Jul 16, 2016

Excellent & very interesting course !

автор: Fausto R d B

Nov 22, 2019

Excelent! Thank you for Noon Nopi...

автор: Nhat Q L

Sep 26, 2017

It is a very useful course for me

автор: Bea V

Nov 25, 2018

Great course! Really enjoyed it.

автор: Aymerick A

Apr 10, 2017

Really good view of markting

автор: Vignesh.D

Nov 11, 2019

The contents are amazing

автор: Mahdi T C

May 04, 2018

i love this course