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Вернуться к Intro to International Marketing

Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

Оценки: 908

О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии


11 мая 2020 г.

Very Insightful experience. Thank you doctor Ryun for covering all the aspects and I am looking forward to enhance my skills and knowledge by working in challenging work environment and utilize it.


12 сент. 2017 г.

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

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76–100 из 220 отзывов о курсе Intro to International Marketing

автор: Soraia M

16 авг. 2020 г.

For an introduction course this an excellent overview of marketing aspects

автор: ABHIJAT S

12 окт. 2019 г.

Sir, It was a wonderful experience. The faculty's way of teaching is fine.

автор: KATHI C

27 апр. 2021 г.

Thank you for the insightful overview of international marketing concepts

автор: Khushi S

10 авг. 2021 г.

This course was really interesting and helpful. would surely recommend.

автор: Tessa D

24 нояб. 2016 г.

Totally enjoy this class and the video lecture was of the best quality.

автор: Tammy D

1 нояб. 2019 г.

Learned a lot. Hope this will be updated for 2020 with more companies.

автор: Beverley A U

15 нояб. 2020 г.

Excelente opción para conocer las bases del Marketing Internacional.

автор: Paparpin A

24 апр. 2020 г.

Good information and clear explanation. It is easy to understand.

автор: Martin B

15 нояб. 2019 г.

Excellent introduction into marketing and the constraints of CCCI

автор: Mehr K

28 мар. 2020 г.

The course was explained properly and it was easy to understand.

автор: Vasyl R

3 июня 2018 г.

Very great insights provided about the International Marketing.

автор: Souha K

21 окт. 2020 г.

Great Professor and so thrilled to learn from Professor Chang.

автор: Reaz A

29 нояб. 2020 г.

Very Informative question answer and course content excellent

автор: Denice N B M

27 нояб. 2020 г.

Learned a lot especially for expanding my business in asia

автор: Manuel E L d l V R

24 февр. 2017 г.

Incredible thanks to the teacher for this amazing course!!

автор: VISHNU R S

19 авг. 2020 г.

This course is very useful of gaining marketing knowledge

автор: Beatriz B E

19 апр. 2020 г.

Thank you for all the material and information available!

автор: Carla M L d B

5 сент. 2018 г.

Great professor, easy to understand and very informative.

автор: Kabera n A

17 янв. 2021 г.

Easiest way of learning and easiest way of life success

автор: Kali H

11 янв. 2017 г.

Great Instructor and excellent course. I learned a lot!


3 дек. 2020 г.

Buen curso para aprender del marketing internacional.

автор: Sujay P

9 авг. 2019 г.

Great way to learn basics of international marketing

автор: Tran N H Y ( H

30 сент. 2021 г.

Thank you lecturer for supporting me in this course

автор: Thashneem B

30 апр. 2018 г.

It was very easy to understand. Than you very much!

автор: Madhawa K

13 февр. 2021 г.

Very good course outline and lecturer was fabulous