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Отзывы учащихся о курсе Intro to International Marketing от партнера Университет Ёнсе

4.7
Оценки: 256
Рецензии: 74

О курсе

About this Course This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing. More specific operational aspects such as managing the product, price, place and promotion as well as targeting and positioning will be provided in the second course of the specialization. After you successfully complete this course learners will obtain the following outcomes: (1) an understanding of the core meaning of marketing and international marketing. (2) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences. (3) learn about how to source or expand into other industries at home or abroad via cross industry innovation. (4) obtain a solid foundation for subsequent courses such as course 2 (International Marketing Entry and Execution) and the industry-specific courses in the specialization....

Лучшие рецензии

AC

Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

PT

Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

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1–25 из 74 отзывов о курсе Intro to International Marketing

автор: Bea V

Nov 25, 2018

Great course! Really enjoyed it.

автор: Yevhen S

Feb 07, 2019

Interesting course

автор: Primada T

Mar 31, 2019

This professor is great in teaching marketing from beginning to upper. He has an example of the explanation which is simple to understand. Thanks for the great course.

автор: Ms. M T K N

Apr 08, 2019

It is pretty great

автор: Rodrigo C

Jul 15, 2018

Is a really good course 100 % recommend

автор: Krutika K

Sep 17, 2018

Slides during the lecture were helpful. Quiz after each test gave confidence and helped encouraged to go forward. Very helpful

автор: Attigui M

Nov 13, 2018

Merci

автор: Rafael E R A

Feb 09, 2016

A great course, its very intersting!! Suscribe!!

автор: Sayan R C

Sep 06, 2017

Nice course. Excellent professor. But a bit too basic for someone with introductory marketing experience. Wouldn't mind a somewhat more demanding outline.

автор: effat a

Apr 28, 2016

a

автор: Aymerick A

Apr 10, 2017

Really good view of markting

автор: Mahdi T C

May 04, 2018

i love this course

автор: Yolanda

Apr 29, 2016

Absolutely enjoyed this course! It had concrete examples, up to date case studies and course readings that were interesting and very informative. Looking forward to receiving the full Specialization!

Thank you

автор: M. T T B

Apr 30, 2018

It was very easy to understand. Than you very much!

автор: Barbara

Oct 03, 2017

very helpful , clear explanations and i really like the style that during the presentation questions bars had appeared it helped a lot to pay attention and stay focused.

автор: Ezzat

Jun 08, 2017

It's a very good start for whom are interested in taking the international marketing as a career path in their life. I liked so much the Instructor, he is a very knowledgeable person and has a very nice way of teaching. The content is to a high extent meaningful and rich although there are few points and limited information in the agenda. I hope to have more information than ever before and consider this point in the courses to come.

I found the course extremely valuable and full of benefits on the practical level.

Thanks so much. I will share it with whomever I meet.

автор: Adriana V E L

Jun 29, 2016

FANTASTIC COURSE!!

автор: Jessica O

Jul 11, 2017

Really enjoyed the course! The teacher is very engaging and you can tell he is passionate about the subject.

автор: Sejan R C

Apr 18, 2018

i love it

автор: JEET S

Aug 30, 2017

awesome!

автор: Kali H

Jan 11, 2017

Great Instructor and excellent course. I learned a lot!

автор: Anshul C

Sep 13, 2017

The course was really good considering the different way of teaching that was involved during the complete course and the various domains that were covered. It was a great experience. Thank You.

автор: Sagarkumar P

Aug 07, 2017

very useful.

автор: Manuel E L d l V R

Feb 24, 2017

Incredible thanks to the teacher for this amazing course!!

автор: Massimo Z

Mar 30, 2016

This course is well done and useful.

Thank you.