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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 1,844
Рецензии: 411

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии


Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

226–250 из 407 отзывов о курсе Brand and Product Management

автор: Duke N

Oct 18, 2016

Informative and interesting course

автор: Erika B

Sep 21, 2020

very clear, brief and informative


Sep 16, 2020

very good and so much informative

автор: Manish S

Oct 15, 2019

Awesome course and great teaching

автор: Tasfia R N

Jun 03, 2020

This is really an useful course.

автор: Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

автор: Anik k d

Jul 28, 2017

the course was indepth and apt.

автор: T. A

Apr 16, 2020

This course is really amazing.

автор: Susana M

Apr 06, 2018

Very interesting and complete.

автор: rajath s

Feb 17, 2017


автор: Ерошенков М А

Mar 06, 2020

Wery interesting and usefull!

автор: Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

автор: Deepak R N

Jun 09, 2016

Superbly taught to the point.

автор: Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

автор: Satyam P

Feb 21, 2016

A very well explained course

автор: Sulaimon Y

Sep 24, 2020

Thanks for this certificate

автор: Akande O O

May 27, 2020

Good teachings, nice course

автор: Vinay K S

Aug 12, 2018

This course is very useful.

автор: Thamara M

Aug 29, 2016

Good Job, really helpful!!!

автор: Rinishka R

May 20, 2016

totally love this course <3

автор: RAMRAJ

Mar 27, 2020

this course has helped me

автор: Кабанова Е В

Dec 26, 2017

Thank you for the course!

автор: Abiru

Oct 21, 2020

detailed and interesting

автор: Md R I

Jun 12, 2020

This is excellent course

автор: Pranath D S

Mar 19, 2019

Exceptionally explained.