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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 1,432
Рецензии: 308

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

Фильтр по:

176–200 из 306 отзывов о курсе Brand and Product Management

автор: T. A

Apr 16, 2020

This course is really amazing.

автор: Susana M

Apr 06, 2018

Very interesting and complete.

автор: rajath s

Feb 17, 2017


автор: Ерошенков М А

Mar 06, 2020

Wery interesting and usefull!

автор: Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

автор: Deepak R N

Jun 09, 2016

Superbly taught to the point.

автор: Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

автор: Satyam P

Feb 21, 2016

A very well explained course

автор: Vinay K S

Aug 12, 2018

This course is very useful.

автор: Thamara M

Aug 29, 2016

Good Job, really helpful!!!

автор: Rinishka R

May 20, 2016

totally love this course <3

автор: RAMRAJ

Mar 27, 2020

this course has helped me

автор: Кабанова Е В

Dec 26, 2017

Thank you for the course!

автор: Pranath D S

Mar 19, 2019

Exceptionally explained.

автор: Dmitry S

Sep 12, 2017

Very exciting and useful

автор: Muhammad B Z

Aug 03, 2018

A must-do for beginners

автор: Boris V

Jun 27, 2017

Excellent course indeed

автор: DILEEP K B

Nov 06, 2016

Beyond my expectation.

автор: Ilja P

Jul 29, 2019

Thank you, Professor!

автор: S. M U S H

Sep 18, 2017


автор: igor s

Apr 19, 2016

very very good course

автор: Anirudh M

Apr 25, 2020

The prof is amazing!

автор: Seng L G

Apr 29, 2019

useful and practical

автор: Sivakumar C

Mar 03, 2016

Very Comprehensive !

автор: Kundan k

Dec 14, 2019

best for corporates