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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

4.6
Оценки: 960
Рецензии: 205

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

Фильтр по:

1–25 из 205 отзывов о курсе Brand and Product Management

автор: jaeminshim

Jan 05, 2019

It is a short course but it contains a lot of basic knowledge of marketing and very good examples to help the students to understand.

автор: PK

May 16, 2019

Excellent course - good overview, full of live examples & key messages. The course delivers what it is meant to and provides a good understanding with key take-aways. Prof. Luis Rodriguez delivered the course in an interesting & creative way by exploring fnac and interacting with customers. I am happy that I enrolled for this course. I would have rated 5 star, except for one feedback that most of the content in "Reading" sections is dated to around 2012-2014. It would have been better if that content is latest, even though the principles covered are relevant.

автор: nader m a

Mar 06, 2019

Extensive branding course, that cover main branding subjects and putting them all in an applicable context to prepare u for the immediate implementation shaping the base of branding manager mindset and knowledge. Great course !

автор: Мосеев К К

Dec 14, 2018

I am pretty sure it will be helpful for people with different types of knowledge in this field. If you are a professional you might find some good ideas here, if you are a newcomer in this area, you might acquire so much information

автор: Jeannette M

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

автор: khalil s

Jun 24, 2019

Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.

автор: Shwetashree V

Jun 19, 2019

good

автор: Jaideep

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

автор: Stephen O

Jun 08, 2019

Great Course. Very informative and descriptive.

автор: Nana K

May 25, 2019

Superbe cours pour apprendre les bases du Marketing et notamment de la gestion des marques

автор: Hassan S

May 23, 2019

Could have been more engaging

автор: Adam I

May 15, 2019

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

автор: Vardaan g

May 11, 2019

Its a detailed bundle of knowledge crafted perfectly of a beginner that is inclined to Brand Management and Product Management. The unique ways in which it is taught is exemplary and the case studies shared gives a pragmatic view of the current markets. Great course and a must for people having a proclivity towards marketing and branding

автор: Maisaa M S

May 06, 2019

Very well explained. Easy to follow.

автор: Seng L G

Apr 29, 2019

useful and practical

автор: Gabrielle L

Apr 23, 2019

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.

Thank you so much

автор: EKANE R H

Apr 21, 2019

very interesting

автор: Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

автор: Chioma O

Apr 03, 2019

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

автор: Aliroz K

Mar 26, 2019

One of the best course for Business students.

автор: Pranath D S

Mar 19, 2019

Exceptionally explained.

автор: Guo X

Mar 15, 2019

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

автор: Рацеева С С

Mar 11, 2019

Great course, great professor. Good luck fo

автор: Rigel M B

Mar 05, 2019

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

автор: Bilge C

Mar 05, 2019

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.