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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 1,845
Рецензии: 411

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии


Oct 15, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

251–275 из 408 отзывов о курсе Brand and Product Management

автор: Pranath D S

Mar 19, 2019

Exceptionally explained.

автор: Dmitry S

Sep 12, 2017

Very exciting and useful

автор: Muhammad B Z

Aug 03, 2018

A must-do for beginners

автор: Boris V

Jun 27, 2017

Excellent course indeed

автор: Tobi B

Sep 15, 2020

It was very insightful

автор: OMOLOLA O

Jun 04, 2020

The course is amazing.

автор: DILEEP K B

Nov 06, 2016

Beyond my expectation.

автор: Rayees A L

Jul 06, 2020

Great fully satisfied

автор: Ilja P

Jul 29, 2019

Thank you, Professor!

автор: S. M U S H

Sep 18, 2017


автор: igor s

Apr 19, 2016

very very good course

автор: Dennis P C

Oct 07, 2020

Engaging experience!

автор: Anirudh M

Apr 25, 2020

The prof is amazing!

автор: Seng L G

Apr 29, 2019

useful and practical

автор: Sivakumar C

Mar 03, 2016

Very Comprehensive !

автор: Rajendra P R

Aug 23, 2020

Fantastic course...

автор: Kundan k

Dec 14, 2019

best for corporates

автор: Mithun

Aug 28, 2016

Thanks !!! A Lot !!

автор: Geetendra S D

Jun 24, 2016

excellent professor

автор: Alison G d C

Jul 01, 2020

Excellent course !

автор: Manjunath S K

Jun 05, 2020

Very good course..

автор: Fr A I F

Jan 07, 2020

Wonderful journey.

автор: victor d

Oct 23, 2020

Great time here.

автор: Vignesh. M

Sep 29, 2020

Excellent course

автор: Wang Y

Sep 07, 2020

very nice class~