25 июля 2020 г.
Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
16 июля 2022 г.
Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.
автор: Vera K•
25 мая 2018 г.
This is an amazing course! thank you so much! I originally got a book from a friend, started reading it but decided to take the course instead. So useful and interesting! recommending to anyone who might be starting their business or has one, who is in marketing or simply if you just wan to know why things catch on !:)
автор: Micael J•
31 июля 2017 г.
Really interesting course! Congratulations!
Just a point: I think they could speak more about sales. Big part of the idea here is not really helpful (and can even be dangerous) for small business. A note on direct marketing would be helpful.
Anyway, it accomplishes its mission: to teach how to craft contagious content.
автор: Yahya S•
22 июля 2017 г.
Professor Berger explained everything so clearly and succinctly, I hope I get to meet him one day. The knowledge I have obtained on this platform will benefit me, my employer, my clients, my family, my community, and every endeavor I take on moving forward. For this, I am heavily indebted. Thank you, Professor Berger!
автор: Ivan F•
2 апр. 2020 г.
I really loved this class. There is no magic formula to make a product goes viral, but there is a behavioural science behind that, and it answers to social dynamics. Jonah Berger makes very nice examples to explain viral marketing and to make simple ideas stick into your mind. Easy to follow, class finished in 1 day.
18 сент. 2017 г.
It was a great course, though a bit short and is consistent of videos and quizzes only. It'd be great if it had some practical exercises - assignments or experiments. Since one of the major covered topics is social media I would imagine it won't be difficult to offer some examples or practical tests in that field.
автор: Julien d B•
28 мая 2020 г.
Pr. Berger is very captivating from the first minute of every single class. It was a real pleasure to listen to him and also to all the detailed examples that really put things into context.
I am a new freelancer in marketing and every single dollar spend on this certification was worth it.
Thank you Pr. Berger.
автор: Kristina P•
12 сент. 2019 г.
Quite useful information that has cleared some points on how to spread messages to consumers. The material is easy to comprehend and follow. There's some invaluable information about word-of-mouth, how social networks work, and what strategies work better than others. Special thanks to professor Jonah Berger.
автор: Katherine L•
13 февр. 2020 г.
Thank you for the course! It is really helpful not only for the application in the marketing sphere, but also for communications and psychology. I like that there were a lot of examples to make some theoretical aspects more clear. The narration and teaching style are comprehensible and pleasant. Thank you!
автор: Duilly C•
12 окт. 2017 г.
Este curso oferece um perfeito entendimento sobre como as interações sociais influenciam nossas decisões e como podemos direcionar estratégias de marketing com base neste conhecimento. Recomendo a todos que querem entender os fatores que influenciarão no sucesso ou fracasso de uma estratégia de marketing.
автор: Jose E I C•
4 июня 2020 г.
Amazing course! I think it was an amazing resume of some good books that describe this same stuff, I would have given it 5 stars but i didn't felt the last week (Week 4) as good enough as the other ones, but i guess it's because to enter that topics (Sociology) would be another complete course by itself.
автор: Erik A•
22 июля 2017 г.
One of the best courses I've ever taken; A lot of great information to learn from and apply in real life. The videos were very well done and simple to follow including great examples that helped illustrate the points being discussed. Hopefully I'll be able pay for a certificate soon. Highly recommended!
автор: Tina C•
23 дек. 2016 г.
I found myself extremely attentive throughout all four weeks of class. Jonah makes things simple (with only about 5-8 mins of each class) while continuously bringing a new perspective to viral marketing. Every second of class was important, informative, and interesting! The Tina's three I's! Thank you!
автор: Hadi G•
23 мар. 2019 г.
Best course I have ever taken, most useful one, automatically shapes the way you think and you start understanding in return how everything in society works. This is a weapon, way more powerful than it seems. Looking forward to taking more courses from instructor Berger if any get posted on Coursera.
автор: Mariam B•
9 мая 2018 г.
This course was really interesting. I studied finance at university, and this marketing course is a great addition to my business knowledge. It opens my mind and widen my thoughts about the effective strategies used to make successful products or ideas. The examples and the explanations were awesome!
автор: Trufferson T C•
26 апр. 2020 г.
Thank you, Prof. Jonah Berger, for this course! I really enjoyed and learned a lot! I am excited to put in practice what I learned to help grow our business and other organizations I'm involved with. There clearly is science and not just random luck involved in crafting viral and contagious content.
автор: BENJAMIN O•
10 авг. 2020 г.
It's now even more convincing that marketing in not some random discipline. There is a strong science behind a successful content. It involves active thinking. I will like to review this course before I embark on putting out any new idea.
Jonah, if there is a word more than thank you, I will say it.
автор: TEO H P•
1 дек. 2017 г.
Coming from accounting and finance background with limited knowledge in marketing and digital marketing the powerful impact of social media and network, i find this course very useful in my current role as business partner to other function in my department when discussing ideas, strategy and plan.
автор: Kerri w•
30 апр. 2020 г.
It was good I really enjoyed learning about different ways to get a product of service to catch on. The only way I would have improved this course. Would be to have more of a challenge and testing. For example create a marketing campaign and get marked on this or write an article and get marked.
автор: Hyeong G C•
21 авг. 2020 г.
Even after reading all his books and journals, still I find this course as one of the best man-made intellectual enlightenment and I suspect that I will be taking Dr. Berger's other courses or reading future book and repeating myself, saying the same thing, "this is the best I've ever learned".
автор: Dmitry D•
6 дек. 2015 г.
Very good material, easy and clear for understanding lectures and very good professional speaker! Thank you very much for sharing this course on Coursera! I would be honored to participate in any course done by the same team in the future. Once again THANK YOU VERY MUCH! You guys are superb!!!
автор: Nour N W A A N•
6 авг. 2020 г.
It was by far the most interesting and amusing course I have taken on coursera. It is absolutely life changing and i think that knowing these strategies will benefit everyone interested in building their own business, marketing their products or changing a behavior in a society or among peers.
автор: Fatima Z R•
19 сент. 2017 г.
I highly recommend this course to students with interests in social marketing, consumer behaviour and researching online communities. Five stars to Professor Jonah Berger; his lectures ignited my curiosity to get his book "Contagious: Why Things Catch On" and it's now on my to-be-read list.
автор: Cristopher T•
6 янв. 2021 г.
The course is awesome the explanations were clear and easy to understand. However the only and remarkable problem was the extremely low volume of the audio, it was pretty hard to understand the good lectures without using headphones or a speaker. I really hope Coursera staff could fix it.
автор: Maria S•
4 апр. 2020 г.
The professor explains everything in a way that is very easy to follow. He uses good visuals and speaks clearly and I feel as though I finished this course with very valuable information that I can apply to my career. I was able to finish this whole course in one day. Highly recommend.
автор: Narine A•
29 апр. 2022 г.
The course is amazing. Information is easy to consume, detailed and interesting - and at the same time - short videos allow really to get to the core information.
Jonah is an amazing lecturer and marketer. Thank you a lot for the great chance to learn from smart and knowing people.