Apr 05, 2020
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
Dec 21, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
автор: Uchenna N•
Dec 09, 2015
This course provides material vital to the success of any marketing campaign. I learned what makes products and services more appealing to their target market, and how this information is shared. I recommend this course for any small business owner or marketing professional.
автор: Estela M•
Oct 29, 2016
An extraordinary course that teaches clearly that is needed for our content to become viral. It's not luck thing is to apply what we learn in our company here. You're a beginner or not, here you will learn new techniques that worked to expand your brand. Highly recommended.
автор: Kate D•
Feb 07, 2018
I participated in this course, I read his book and I'm in love. I love how easy he breaks down core concepts in marking and helps a student and business person like myself walk away with action items. I learned things I could use to improve my marketing strategy tomorrow!
автор: abhishek p s•
Dec 31, 2016
It is an awesome course and has taught me a lot. It teaches as to why creating viral content is not a random phenomenon, but ha science behind it. It teaches creating sticky ideas, use of Networks, Marketing strategies and a lot more. All in all, it is a very nice course.
автор: Kevin H•
Dec 22, 2016
I feel like I understand everything that's both annoyed me and provoked my interest about marketing and the things that spread through social media. Presented excellently with confidence in the research!
Very thankful for the wealth of information provided in this course!
автор: Juliesse M C•
May 10, 2020
I really enjoyed this course. It is given that I learned a lot but what surprised me the most is how fun and enjoyable the lessons were. They weren't dragging. Jonah Berger is such a great speaker that I felt like I was just talking to a friend while learning from him.
автор: Lorraine S Y L•
May 04, 2020
Professor Jonah Berger's lectures are very engaging, with good use of his tone of voice. The course material, examples and case studies are applicable to one's daily life hence, it'll be easier to recall and apply what we have learnt. Highly recommended course to take.
автор: Jenney S•
Apr 17, 2020
Jonah Berger is engaging and funny whilst opening your eyes to situations and possibilities through stories. The course is a brilliant taster for the subject matter and makes you want to discover more of his work, like an angry panda whose cheese you've just rejected.
автор: Jasmine C•
Apr 20, 2017
I love this course! There is a lot of useful information. He explains everything in a way that is simple and easy to understand. This course has valuable information that I'm sure will help me in the future when I try to market my products. I definitely recommend it!!
автор: GABRIELA N M•
Jul 16, 2020
Conheci Jonah Berger a partir do livro Contágio, anos atrás. Adorei a experiência de poder rever alguns dos exemplos do livro e perceber como o material é altamente atual e muito importante para a realização de conteúdos que causem efeitos e emoções e tragam retorno.
автор: Md. A F K•
Jun 20, 2020
Prof. Berger is an amazing teacher. This entire lecture was fascinating, intriguing and thought provoking at the same time. Myself being a lecturer of marketing will be able to teach my students much better with the examples and analogies I've learnt in this course.
автор: Ada T•
Sep 08, 2019
A lot of this course is based on the topics Professor Berger spoke about in "Contagious". It was an interesting course and I think if applied in all marketing strategies, can be helpful in determining how successful a campaign could be. I enjoyed taking this course!
автор: marjorie f c•
Apr 07, 2020
I enjoyed the course immensely. The lectures were both interesting and informative and I can honestly say that I have learned something new. I now have a set of tools and knowledge that I can apply to my work. The course has definitely met most of my objectives.
автор: Zannina A•
Apr 11, 2020
Apart from the well structured classes and the great instructor what is most fascinating is that the key messages which are meant to be conveyed, effortlessly stick to your mind and you are finishing the course knowing that it felt great to enrol for this course.
автор: Barry S S•
Jun 13, 2020
I loved it! Once I got started I couldn't stop learning. The lecturer knows how to get your attention with his captivating stories. A very practical way to get your ideas, messages, products and services to stick with customers and to trigger them into action.
автор: Rajvi S•
Nov 18, 2018
It's really very innovative idea of sharing a thing like that....the idea of crafting a contagious content is just eye catching and interesting...and is really very helpful...and I enjoyed learning the science and psychology behind the popularity of a product!
автор: Vinitt J•
May 19, 2020
Great content and i thoroughly enjoyed the course. The professor had an in-depth knowledge about the subject. However he should have mentioned this book "The Tipping Point" as many of the things has already been discussed by Malcolm Gladwell. Thanks anyways
Nov 09, 2017
Professor Berger makes every lesson so easy to understand. His clear and relevant examples behind each information is so contagious that it sticks to my brain even after finishing this wonderful course. The lessons got are priceless & I highly recommend it!
автор: Gautam K•
Apr 16, 2016
Excellent course. Very insightful, well structured and supplemented by thought provoking examples to illustrate the underlying content. I will definitely use the knowledge I learnt in this class to make my data and content stick in people's minds. Cheers :)
Apr 23, 2016
It is a quite interesting course that enables you to understand how we can best create information more memorable and even impress other people. You get inspired by being shared with those useful principles that are applicable to many domains of our life
автор: Ann-Elise K•
Nov 20, 2017
I have started numerous Coursera courses, and finished few. This course kept me engaged throughout. Lectures were well delivered, content was creative and relevant and I received some take away suggestions and reminders from each week. I highly recommend.
автор: Conćhita T•
Sep 26, 2017
I took this course because I'm curious about Marketing and how I want to know so much more about it,
Had so much fun learning about Crafting Contagious content that can go Viral, I applaud sir Jonah Berger for making this Course worth it and Educational.
автор: Janet R•
Apr 12, 2020
This was an easy course but the professor was engaging and the content was interesting and fun. I learned a lot and have a lot to think about. I’ll refer back to the concepts in this course often as I reposition my small business and redesign my website.
автор: Amy D•
Sep 29, 2016
A very well made course! Professor Berger has an engaging teaching style that makes learning both easy and fun! I never found myself getting bored with his lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module.
автор: Timothy L•
Mar 21, 2020
This course was incredibly quick and effective in properly analyzing the uses of marketing. I was able to acquire a thorough understanding of how content is spread throughout the world and how to properly leverage social media to generate positive buzz.