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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

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Оценки: 4,768

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

NR

25 июля 2020 г.

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT

4 апр. 2020 г.

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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176–200 из 1,555 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Siddhant C

15 июля 2020 г.

I would like to take this opportunity to congratulate Professor Jonah Berger for compiling such a beautiful course and making it accessible to all of us.

Information is concise and on point and I encourage all marketeers to take up this course.

автор: Matthew L

12 мая 2020 г.

This course was easily digestible and a pleasure to work through. The instructor was able to keep my attention through every video and I feel like I built further off of a lot of topics I learned originally in my advertising classes at school.

автор: J-Man

7 февр. 2019 г.

This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.

автор: Adrian D

2 февр. 2022 г.

This was a great course for several reasons.

1 The information is easy to follow

2 The speaker is very specific and gives lots of case studies

3 The periodic test really help you to think and apply.

4 The information is practical and applicable.

автор: Asad U Z

20 дек. 2017 г.

The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)

Great work Professor

автор: Mike B

2 янв. 2016 г.

Concise, well-presented course which will get you thinking about how and why ideas spread in social networks. (However, given its brevity, the price of certificates is excessive. Take it for interest and information, not for the certificate.)

автор: Eddie L

12 февр. 2017 г.

I read the book of Contagion few years back and listening to this course give me a very useful flashback on the content. It is simple to learn and many stories were given to help better understand the application of these strategies better.

автор: Evis K

1 апр. 2020 г.

I enjoyed it as a course, and I wish it had been longer. Professor Berger was able to be very interesting in his lectures, artfully animated, fun other than professional. It was a pleasant time spent in the company learning something new.

автор: Donna L

19 апр. 2020 г.

I enjoyed this course, as it was presented in short, digestible segments. The pace was quick, but good for me and I stayed engaged in the content. I'm able to take some ideas and practices from this course and apply to my current job.

автор: Razan S

18 мая 2017 г.

I enjoyed this course, my favorite components of the course were the stories shared. I loved the lectures, the professor is very well-spoken and it's very easy to comprehend his ideas & grasp all of the information in the lecture series.

автор: Rodrigo F V

29 нояб. 2016 г.

Excelente, muchas gracias. Well done! I own a small company in Chile, Southamerica, and this program has been unvaluable for me. Thanks a lot to the teacher. I hope to follow many other courses like this one. Simple, engaging and useful.

автор: Katherine G

4 мая 2020 г.

It was such a great course! I really learned a lot and while the teaching was going on I was able to apply it to my real life circumstance and it made the scenario even more real. Thanks for everything. I would definitely recommend it.

автор: Silvia C R

12 июля 2017 г.

Very useful content that can be applied to diverse projects: online and tangible products. Thank you very much for this great new perspective on how to to plan, introduce, sell and follow up on its marketing.

Great course! Thanks again!

автор: Raghdah A

8 июля 2017 г.

Informative, enjoyable and interactive, with lots of examples to acquire and retain knowledge and information. Professor Jonah is a strong and effecient presenter, who can deliver complicated information in a simple and enjoyable way.

автор: Alston W

1 мая 2017 г.

It is a good start to understand how the inner science within human behavior can influence our behavior! From multiple fun examples to the comprehensive theories, professor Berger will take you to a wonderful viral marketing journey!

автор: Harshad D

6 янв. 2018 г.

A very insightful course. If you want to understand the psychology behind why some things go viral, this is a very concise but detailed course to go through. The professor is also clear and makes learning exciting and inspirational.

автор: Cam R

9 мар. 2022 г.

Although the course was very short, I was so inspired by the content that I actually purchased the books mentioned, like "Make It Stick" and "Contagious." Great reads so far and I would like to try other courses with Jonah Berger.

автор: Mirco I

16 окт. 2020 г.

Amazing, engaging professor and super interesting content for marketers to be fully ready to understand social networks dynamics and the reason behind successful pieces of content! Great (Assistant Brand Manager from Milan, Italy)

автор: Allen S C

30 апр. 2021 г.

I have now taken both courses that Professor Jonah Berger has available, and he is absolutely fantastic. He is extremely engaging, and the material is extremely beneficial. I highly recommend this course, and Professor Berger!

автор: Laura A

10 июля 2017 г.

The approach of this course it's amazing, success cases analyzed from a scientific and psychology point of view, tips and a lot of ideas will fill your mind as the course advanced. One of the best courses I've ever taken online.

автор: Chelakara S

27 апр. 2017 г.

Lecturer was smart, to the point, easy to understand, good flow and had just the right dose of humor. He treated the students with respect — meaning, he did not make us feel stupid. I’d love to take more classes from this guy.

автор: Aryshah

14 мая 2020 г.

One of the best course that I completed. The instructor fluent , relevant and clear about the content. I learned a great deal. Also the examples shared were very useful . I would definitely recommend everyone to try the course.

автор: Mohammad F

20 февр. 2020 г.

It is one of the best courses available, the best part is that the instructor is very topic-centered and gives very relevant examples. Also, he has discussed some of the classic cases of viral marketing like that of Blendec.

автор: Patricia M G B

8 окт. 2018 г.

This course really help me a lot to familiarize some discussions in my class. It help me because they are almost related to each other (my other subject that I take now). Thanks to this course, I gain an additional knowledge.

автор: Marija L

23 нояб. 2020 г.

This is the best course I took ever! Everything was clearly explained and I read the recommended books to have whole picture. The examples along the course were amazing! Thank you, Professor Berger! Thank you, Coursera team!