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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

4.7
звезд
Оценки: 3,740
Рецензии: 1,253

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VT

Apr 05, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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151–175 из 1,234 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Mohammad F

Feb 20, 2020

It is one of the best courses available, the best part is that the instructor is very topic-centered and gives very relevant examples. Also, he has discussed some of the classic cases of viral marketing like that of Blendec.

автор: Patricia M G B

Oct 09, 2018

This course really help me a lot to familiarize some discussions in my class. It help me because they are almost related to each other (my other subject that I take now). Thanks to this course, I gain an additional knowledge.

автор: Laura R

May 15, 2019

Muy buen curso y una gran experiencia de aprendizaje, el docente fue muy claro y conciso con todas sus explicaciones y la preparación de los módulos hacia que fueran muy fáciles de llevar y entender.

Completamente satisfecha!

автор: Joke

Jul 02, 2020

This course was really eye opening, very easy to follow and rather interesting. It's great for everyone, not just marketers.

The Professor did a great job breaking down each concept and I cannot wait to bring them to life!

автор: Karen Y

Apr 10, 2020

Thank you so much for offering such a well-presented, well-prepared video instruction. I appreciated the wealth of thoughtful information presented in a timely fashion -- worked perfectly with my schedule. Thank you, again.

автор: Sydney H

Apr 06, 2020

This course was well composed and easy to understand while still sharing information that was incredibly useful to the marketing field. I have more knowledge and tools helpful to marketing now that I have taken this course.

автор: Winnie G K

Feb 13, 2020

The course was really helpful. The professor used very applicable and interesting examples which made it even more enjoyable. I have learnt a lot from the course and cannot wait to apply these knowledge to my new ventures.

автор: Jade M

May 05, 2020

I initially was only auditing the course, but it was so interesting that I had to purchase the certificate! The course is well structured and professor Berger is clear in its explanations. Definitely worth the time spent!

автор: Diana S F

Feb 28, 2020

Concrete, practical and interesting. This course gives you simple tools to improve content creation and strategies to try each time you want to put some new information out there. Can't wait to start applying it at work!

автор: Roslyn V P

Sep 02, 2019

The is a great excellent and uses the perfect combination of creativity and strategic thinking. The examples of content and behavioral results are intelligent, memorable, and is a methodology to apply to future projects.

автор: Prayash K M

Apr 30, 2020

The way the content has been described is quite good. Amazing content with amazing professor. Furthermore, relevant examples have been provided from time to time so that the concept is crystal clear among the students.

автор: Rishabh S P

Apr 22, 2020

In-depth information about every aspect of crafting contagious content, in a manner that was really easy to understand and put to use. The real world examples and additional videos made it furthermore fascinating.

автор: Satya N M

Oct 15, 2016

Course was well designed, broken down into digestible chunks. And the instructor gave a practical demonstration of one of his techniques in the video, without ever talking about it (I leave it to you to find out).

автор: Hamsa H

Oct 13, 2017

it was excellent , the instructor is talented and professional i didn't feel bored or sleepy as some of the other instructors make me feel , course material is rich and easy to understand

thank you and keep going

автор: Kunal K G

Sep 24, 2017

The course is very helpful in understanding the concepts of viral marketing! It appears to be common sense, but its not simple! Recommend it to people who want to understand viral marketing from its basic roots!

автор: Lissette C F

Jul 09, 2019

Fantastic course! Mr. Berger is clear, concise, and keeps your interest. Also, picked up his book Contagious, which, while not required, provided a nice bit of back up information as I waded through the course.

автор: Gladdys G

Apr 15, 2016

The lessons had a lot of interesting insights. It helped me have a better understanding of how content goes viral, and it pushes me to be more creative when crafting my own content. Lots of great examples, too!

автор: Marc C M

May 03, 2017

Un curso breve, con poco contenido semanal, pero que aprovecha al máximo cada minuto. El profesor tiene un estilo de comunicación ameno y claro. Muy recomendable para cualquier interesado en Marketing Digital.

автор: Adit K

Apr 27, 2016

Brilliant stuff by Prof. Jonah Berger. Not only is the course really informative but all the videos are crisp and to the point. What an absolute pleasure it was to learn from him on this amazing amazing topic.

автор: Tejon T W

Oct 07, 2016

Jonah should teach more classes! He was easiest one of best professors I've engaged with. His attention to detail, creative ideas, and relevant videos are easy to follow along to and yet filled with insights.

автор: María I G

Apr 23, 2020

Excellent course, I have admired the profesor for years now, read his books and it was a great experience to listen to him explain. I learned. a lot and am looking forward to putting all of this on practice.

автор: Shadman N K

Jun 17, 2020

A short but very exciting and interesting course to study! Will definitely recommend this to anyone who is eager to learn some valuable tricks of the trade when it comes to creating contagious content. 😁

автор: heather c

Jun 05, 2017

This course is very satisfying , if one can imagine themselves practicing this point on their product or ideas while learning, they will see this course as very useful.. Thank you very much for this piece

автор: Bárbara G G A

Jun 08, 2020

Excelente curso, aprendí muchísimo, pura psicología social aplicada al marketing. Aprendí más en este curso que en mis años de carrera universitaria. Agradecida con la oportunidad. Lo recomiendo al 1000%

автор: Jackie L

Apr 18, 2017

Really interesting and useful information! A nice blend of marketing and sociology, both of which are presented in an engaging and easy to understand way. I plan to use much of the information I learned!