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Вернуться к Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content, University of Pennsylvania

Оценки: 2,405
Рецензии: 806

Об этом курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....
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Рецензии: 788

автор: Alejandro Recouso Ferreiro

Dec 15, 2018

Very good content. Useful.

автор: Sng Li Sar

Dec 15, 2018

Easy to digest and immediately applicable.

автор: Andre Rizza

Dec 07, 2018

Great course

автор: Lindsey Heron

Dec 06, 2018

Awesome except that I can't finish the quiz without paying for the course.

автор: Dunja

Dec 03, 2018

Interesting and useful.

автор: HRHWDK

Nov 29, 2018


автор: Rajvi Sheth

Nov 18, 2018

It's really very innovative idea of sharing a thing like that....the idea of crafting a contagious content is just eye catching and interesting...and is really very helpful...and I enjoyed learning the science and psychology behind the popularity of a product!

автор: Nicole Hylton-Sharma

Nov 13, 2018

Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.

автор: Philip Foster

Nov 08, 2018

Excellent material

автор: Садыков Чингиз Загирович

Nov 07, 2018

Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.