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Вернуться к Viral Marketing and How to Craft Contagious Content

Отзывы учащихся о курсе Viral Marketing and How to Craft Contagious Content от партнера Пенсильванский университет

Оценки: 4,768

О курсе

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Лучшие рецензии


25 июля 2020 г.

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


4 апр. 2020 г.

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

Фильтр по:

26–50 из 1,555 отзывов о курсе Viral Marketing and How to Craft Contagious Content

автор: Ronelle L

12 февр. 2019 г.

Good place to start.

автор: Evgeniya

11 янв. 2019 г.

Thx for this course

автор: Paramjit S

23 февр. 2019 г.


автор: Shane V

6 мая 2020 г.

This course is titled "How to Craft Contagious Content," but it, at no point, asks that you practice doing so. Instead, it is a (short) series of videos followed by quizzes that I could have passed without ever watching said videos. Anyone looking to employ a content producer of any kind will want to see that you have experience doing so, and I thought this course would provide an opportunity to craft content and receive feedback on it. I do not think this course is worth the money.

автор: Anum

13 апр. 2017 г.

Not enough information. Not enough learning happening. Need a longer course - this was more like a conference talk

автор: Stephanie F

7 апр. 2020 г.

Requiring payment, especially such a high payment, to take the quizzes for such a simple class is ridiculous.

автор: Marina Z

14 янв. 2019 г.

more practical advices would be better than repetitively say "there is a science behind a viral content"

автор: Carina H

7 мая 2020 г.

Expected more. Nothing new, if you already had some ties into marketing.

автор: Amir S

2 авг. 2020 г.

If you read his book that's enough nothing new then.

автор: Микита М

26 авг. 2017 г.

Small amount of information, which


автор: Angela L

27 окт. 2020 г.

I found it tedious. It wasn´t useful for me.

автор: Nay M O

17 нояб. 2020 г.

Very generic materials.

автор: Cláudia G

22 янв. 2018 г.

I would not recommend this course. The presentation slides and the given examples were rather boring. I did not learn any pragmatical strategy for my daily life as a marketeer.

автор: iolanda m

27 окт. 2020 г.

Avoid wasting your time, unfortunately not even audit worth!

автор: Mohamad H

28 мая 2017 г.

The Course is very short and lacks the depth and practice.

автор: Alina N

2 нояб. 2017 г.

It has been an amazing journey into Viral Marketing course, i will be missing lectures so much, thank you Professor Berger for giving me a chance to go through this course.

Creative atmosphere,

great and concrete examples of marketing successfully made actions from well-known world companies,

SUCCESs rule is 100% to use,

consistent information full of science facts,

marketing bases and rules how to gain more influence on market within the power of social network

all this very well explained and very useful in terms of providing more success to business, ideas or whatever you're interested to promote.

i highly recommend to go through this Course and get all the marketing tricks into your business/work experience

автор: Milagros G

27 июля 2021 г.

The content of this course was actually contagious. I was listening attentively because the theories were very well explained and the examples helped me picture what the professor was talking about. I decided to transition my career and become a freelancer. Now I have a snippet of what it would be like in the marketing world---the expectations on how to craft engaging content whether it will be videos, articles, infomercials, etc. This course was very helpful, engaging, and worth giving my time. Thank you professor Berger for sharing your expertise through this video. Thank you Coursera for having this kind of platform. Kudos to both of you!

автор: Neo A

6 мая 2019 г.

Non-pretentious, simple, interesting, and has that professor charisma that make classes enjoyable. Many professors teach incredibly interesting content but deliver that content by reciting powerpoints, dull, and no emotion or energy while speaking. Prof Berger's classes are just right. Not too short, not too long, not speaking too loudly, but by finding that right balance.

A lot of Coursera courses seem interesting and their content is interesting but the way professor teaches just seems miserable and like a waste of time. Glad to see that's not the case here.

автор: Arnav V

25 дек. 2015 г.

Awesome course , completed the course in one day.

The delivery of the lectures of Mr. Jonah Berger is really nice & he has compressed so much material in almost 2 hours of video with relevant real world examples.

Although,I feel the level of quizzes could be a lot higher & questions could be asked from a real world example given in a paragraph or video.

That, being said I would highly recommend this course especially if you are planning to start your own business or want to grow your current business or in general if you are interested in Business & Management.

автор: Ponprom R

7 мая 2017 г.

I took this course when I was launching a new internal product. I've always been an individual contributor. So, having to convince and make the new product CATCH ON is totally outside my comfort zone. Prof Jonah Berger has laid out key frameworks and vivid examples in his lectures. The lessons stick on my memory and spur new ideas for my project. I've started applying the principles introduced in this course to my project and the participation rate improved significantly in 2 weeks! Thank you again for your hard work in this marvelous field.

автор: Muad A

10 сент. 2020 г.

I am a recently graduated student with a limited knowledge on marketing to begin with. This course helped me gained a good understanding on the aspects you need to look into when crafting viral marketing content.

I was privileged to complete this paid course free-of-charge, this means so much! Thanks Coursera for this wonderful opportunity.

To tell more about the course, the use of examples, how the topics were divided and taught made me come back for more from Week-1 onward. Looking forward to learn more at Coursera.


автор: Kristian H

16 февр. 2020 г.

Indeed an insightful course that is simply a must for anyone who wants to understand irrational, i.e. human, audiences better and communicate effectively. It is NOT just about viral marketing in the common sense. Concise yet full of interesting knowledge, with compelling real-world examples. Professor Berger's delivery is lively and natural yet always professional. As a next step, I'd be definitely interested in going more in-depth with further training on how to turn the knowledge acquired into practical skills.

автор: Ibtihal A B A Y A

25 дек. 2017 г.

A highly informative, applicable& easy to follow course by absolutely knowledgeable professor. The thorough, well-organized& engaging course content reflects the the professionalism & the extensive knowledge of the professor in this field. Really looking forward to enrolling in other courses by professor Jonah Berger & Wharton University of Pennsylvania. Thank you so much for giving me the opportunity to learn from you. Merry Christmas &Happy New Year. May all the blessings of the season shine upon you.

автор: Gwihui J

5 янв. 2018 г.

The professor is awesome. I like how he explains and the content he teaches is just so amazing with all the examples and case studies he brings up, but I don't like the idea that if I want to submit quiz answers, I should pay for the certificate in advance. I haven't decided whether I'll pay for the certificate, but I thought if i complete the course , I would definitely pay for that. The system that I should pay in advance, I would lose the chance to pay for the certificate in the future.

автор: Kholkina A

7 июня 2016 г.

Dear Professor Berger,

let me express my utter admiration of your amazing course! The material is so easy to understand, vivid examples and great explanantion made it such a pleasure to watch every video. I did the full course in two days beacause i just couldn't stop watching the videos, they are just fantastic! Thank you so much for your work, I feel like i have opened a new chapter in my life where i am likely to fall in total love with Marketing.

Best regards, Kholkina Anastasiya