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Вернуться к Реклама и общество

Отзывы учащихся о курсе Реклама и общество от партнера Университет Дьюка

Оценки: 797
Рецензии: 187

О курсе

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Лучшие рецензии

14 июня 2018 г.

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

2 мая 2017 г.

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

Фильтр по:

76–100 из 184 отзывов о курсе Реклама и общество

автор: Thibaut S

5 мая 2017 г.

Very interesting class, lots of examples and cases study which made the course very active and dynamic !

автор: CHOW W

5 апр. 2018 г.

It is a remarkable course to know advertising nowadays with a more "scientific discussion" provided.

автор: Pujol A

18 нояб. 2018 г.

A really good overview of the advertising word. Lots of interesting examples and practical cases.

автор: Abin J M

13 июня 2018 г.

100% Happy with the course,learned a lot!!!!!! looking forward for similar learning experience.

автор: Pashkov A

13 мар. 2019 г.

Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

автор: 소현 김

6 авг. 2017 г.

It was my best coursera! Ican learn a lot of not only advertising but also society. Thank you!

автор: Muhammad T S

18 нояб. 2017 г.

Interesting and useful discussion. Different perspectives shared by a learned professor.

автор: Anaele A O

13 авг. 2020 г.

I really learnt alot about advertising during this period God bless the instructor

автор: Гаврилова Н В

4 мар. 2021 г.

Deep introduction in the world of advertising and its functions within the society.

автор: Karen P

28 янв. 2019 г.

Well-structured and informative. Quizzes were a good way to check understanding.

автор: George-Bogdan D

26 апр. 2020 г.

Great insight and amazing and detailed teaching. I will recommend this course.

автор: Jorge R M D

24 июня 2020 г.

Un muy buen curso, completo y que abarca desde lo general hasta lo específico

автор: Rizwan A K

18 нояб. 2018 г.

its a very good site to learn what ever you want to learn relet to your study

автор: Dutch G

17 нояб. 2021 г.

Enjoyed Professor O' Barr. Class was very informative and thought provoking.

автор: Ishita S

12 дек. 2020 г.

The professor was great and a very informative along with smooth experience!

автор: AmirHossin v

26 нояб. 2017 г.

Thanks a lot for your effort and hardworking to deliver these course to us.

автор: Alex I

21 нояб. 2016 г.

Absolutely fantastic course! Great insights and, of course, great teacher!

автор: HARSHIT S

29 июня 2020 г.

A great course that dives deep into the various aspects of advertising!!!

автор: Kangting S

26 апр. 2021 г.

very nice topics involved and inspiring for the way we viewed the ads.

автор: Mithun V

8 июля 2020 г.

Learned a lot about the Advertising and it was very useful for me.

автор: Sergienko A

16 апр. 2020 г.

It's been a wonderful and informative course, thank you very much!

автор: Neha

2 мая 2020 г.

How can i get my certificate which syllabus i have been completed

автор: Brian E

5 апр. 2020 г.

Good overview that provide me with a few great ideas to consider.

автор: Ananya G

10 мая 2017 г.

A well planned and organised course. Good learning experience.

автор: GUJJARI P K

16 мая 2020 г.

Advertising and society course is very useful to MBA students