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Вернуться к Реклама и общество

Отзывы учащихся о курсе Реклама и общество от партнера Университет Дьюка

Оценки: 797
Рецензии: 187

О курсе

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Лучшие рецензии

14 июня 2018 г.

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

2 мая 2017 г.

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

Фильтр по:

51–75 из 184 отзывов о курсе Реклама и общество

автор: Joel M

8 мая 2020 г.

As an aspiring marketing student this course was very useful and interesting. It helped me to look at advertising through different perspectives.

автор: Raffaele P

12 дек. 2020 г.

Fascinating journey into the world of advertising, thanks to the course, I developed a critical eye towards advertising and what lies behind it.

автор: Kariya

27 дек. 2016 г.

My first course about advertising ever, it was very interesting and the knowledge i learned, i'm sure gonna be useful! Thank you very much!

автор: MYRSINI S

12 июля 2020 г.

is very good an intresting lesson .. the professor is very efficient the examples and the video is very usefull worth watching

автор: Ekpo A

20 дек. 2019 г.

It was an enlightening experience, the course was broken down to eliminate ambiguity. I am looking forward to doing similar courses.

автор: Nino J G

11 окт. 2020 г.

Really helped me understand my work in the advertising industry in the context of how it may directly or indirectly impact society.

автор: Chelsea V

31 авг. 2020 г.

Very interesting! I'd be interested in a course that deep dives into the current mode of advertisement we see through social media.

автор: Bladimir E C V

19 февр. 2018 г.

Me ha ayudado a comprender mejor la relación de la Publicidad con la Sociedad. Así como su evolución histórica, social y cultural.

автор: Shrushti D

26 окт. 2020 г.

Very informative and insightful. Definitely won't look at advertising in the same way ever. Amazing course! Highly recommend it.

автор: LOHITH M C

26 окт. 2017 г.

That was good experience in learning many aspects of advertising from the history to future of advertising. Very useful course.

автор: Ujjwala B

22 мая 2020 г.

Prof. Barr's style is impressive. I liked the illustrative material used in the course, as well as issues discussed each week.

автор: Pablo A C

14 апр. 2020 г.

A wonderful course about advertising and society. The professor is very smart and give us a lot of examples in the real life.

автор: Sliusar V

24 мая 2020 г.

I received a lot of interesting up-to-date information, found out the main trends in the development of modern advertising

автор: Sougandh P

8 мая 2020 г.

A very positive learning experience. I thoroughly enjoyed all the modules and the topics discussed as part of this course.

автор: claudia

25 авг. 2020 г.

Great course. It gave me loads of insights of Advertising and I will never watch an ad the same way I used to. Thank you.

автор: Angel W

27 июля 2020 г.

I suggest that people should take this course if they intend on going into a field such as advertising, PR, or Marketing.

автор: Karthik J

9 нояб. 2021 г.

This course helped me understanding various aspects behind advertising & the different working teams in advertising!

автор: Mercy A

12 авг. 2020 г.

It was very informative . I learnt alot of things concerning advertising and have proper knowlegde about advertising

автор: Dhanush B

13 мая 2020 г.

Excellent questions ...which need more concentration while attending video sessions and thanks a lot for the course.

автор: Aurelija V

26 нояб. 2017 г.

Very interesting and valuable! I have learned how to look at advertising from a more long-term focused perspective.

автор: Sreela M

29 июля 2019 г.

Really enjoyed reviewing advertisements and literally learning that there's so much more to it han meets the eye.

автор: ATTAT E

1 июля 2020 г.

The course was robust and engaging enough to prompt further reading on the subject of Advertising and Society.

автор: eishika d

19 июня 2020 г.

Really enjoyed studying this course. Thanks to the Professor teaching the same. It was a wonderful experience.

автор: Mariam K

16 мая 2020 г.

Very informative course. It surely opens the eyes to the world of advertising. Highly recommended to take this

автор: Letícia N

22 мая 2021 г.

The course presents a little bit of the history of advertising and how ads are produced today. Great content!