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Вернуться к Реклама и общество

Отзывы учащихся о курсе Реклама и общество от партнера Университет Дьюка

4.7
звезд
Оценки: 788
Рецензии: 186

О курсе

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Лучшие рецензии

KD
14 июня 2018 г.

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG
2 мая 2017 г.

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

Фильтр по:

26–50 из 183 отзывов о курсе Реклама и общество

автор: Denis P

11 июня 2020 г.

The course is very good, however the AdText needs more updates and care — some of the links at the website do not work (some external links from article need to be checked and updated).

Much time passed since 2014, and the course needs some updates, of course!

автор: Krew V

15 янв. 2021 г.

This was truly an amazing class with a phenomenal professor. I enjoyed every second of it. It was very manageable and touched on everything you could imagine. I know without a doubt the way I view advertisements will never be the same. Highly recommend!

автор: Seohyeon J

24 сент. 2017 г.

It was the most interesting mooc that ever took. I like a lot of cases that professor show. It was both interesting and informative leture. Thank you for making such mooc. I also like his teaching style. I hope I can see him in another mooc again.

автор: Maria A

7 мар. 2021 г.

Great insight into the origins of advertising and how it relates to contemporary society, culture and the economy. Concise, informative lectures and lots of available resources / suggestions for further reading. Enjoyed every minute of it.

автор: Ijeoma M

23 окт. 2019 г.

Great course! it has opened my eyes to things that goes on behind every advertisement. More so, I learned how advert has evolved over the years and how the society at large is affected positively and negatively by it. T

автор: Dipanshu D

22 нояб. 2020 г.

I thoroughly enjoyed the course and gained good insights into the entire relationships that are between advertisement and society as we have known through the times and what might become of it in the future.

автор: Filip C

13 мая 2020 г.

It's an excellent introductory course for professionals and people looking to get into advertising alike. It gives an excellent historical and social aspects that new advertisers should definitely know.

автор: Sharuti

3 июня 2020 г.

This course is very helpful to know the actual meaning of the advertisement and society. Through this course I also know that what is the best thing to attract the society and attract the customer also.

автор: Kevin L D

15 июня 2018 г.

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

автор: Giorgio G

3 мая 2017 г.

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

автор: Suchismita P

13 июня 2017 г.

I am really grateful to Duke University for offering this excellent course. I will never see an advertisement from now on like I used to. I will try to relate all the topics I have learnt.

автор: Devansh D

20 мар. 2019 г.

Great course. This course has helped me a lot in getting better in Advertising field. I recommend this course to everyone those who are trying to build a non technical profile like me.

автор: Shahana N N

9 июля 2020 г.

This course was not too difficult, the lectures were straight forward and entertaining to watch with all the neat examples. Definitely makes me look at advertisements differently now.

автор: Erik O

20 мая 2018 г.

Great course if you're interested in advertising or work for a creative agency. Professor is very knowledgeable and he includes classic as well as modern examples of advertisements.

автор: carrie

2 сент. 2017 г.

This course is so informative and interesting, making me think about pursuing advertising so much! The professor is great with explaining complex ideas to simple ones. Love it!

автор: SUJAL K L J

17 авг. 2020 г.

It's though us a marketing strategy.. How will the relationship between buyer and the customer in the society how the customers towards the buyers while purchasing the goods..

автор: Sameer S

8 окт. 2018 г.

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

автор: Hamza

4 нояб. 2016 г.

This course looks at advertising from a different angle which is very interesting and inspiring.

you will learn a lot, i highly recommend it to everyone in the marketing realm.

автор: Saakshi N

19 июля 2017 г.

It is a very broad course, which beautifully delves into the subject of advertising by using innumerable examples and references to make studying easier and more interesting.

автор: Ananth A

18 мая 2020 г.

This was a wonderfully detailed and structured course. I only wish it was longer and there was more material! Hope you can come out with a part 2 to expand on this!

автор: Yana Y

20 нояб. 2016 г.

Great course! It has helped me learn a lot and given me much more perspective on the world of advertising. I thoroughly enjoyed learning and discovering new things.

автор: Rishabh S P

1 июня 2020 г.

Amazing professor who had a lot of well developed topics to discuss along with a bunch of interactive content that made the course further more interesting.

автор: rishika m

24 июля 2017 г.

Great course. The faculty is really good. He explains everything patiently. The ads shown in between help you understand well. Would like more such courses.

автор: Fernando M

19 дек. 2020 г.

It managed what it was intended by the profesor. I will never see an ad without really looking into whats behind it or what went into it and to what end.

автор: Soni Y

9 мая 2020 г.

Come across with new aspects and techniques of advertising. Professor William M. O'Barr has explained and help to understand every part of it.

Thank You