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Вернуться к Реклама и общество

Отзывы учащихся о курсе Реклама и общество от партнера Университет Дьюка

4.7
звезд
Оценки: 787
Рецензии: 186

О курсе

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Лучшие рецензии

KD
14 июня 2018 г.

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG
2 мая 2017 г.

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

Фильтр по:

126–150 из 183 отзывов о курсе Реклама и общество

автор: MERTHANAKGUMUS

15 янв. 2021 г.

Güzel ve etkiliydi.

автор: Pranay J

7 мая 2020 г.

very helpful course

автор: Pankaj k

30 окт. 2019 г.

very useful subject

автор: Prashant K

28 апр. 2019 г.

Very vast knowledge

автор: Chris L

20 мар. 2018 г.

Excellent materials

автор: Nguyen T T

15 авг. 2018 г.

very useful course

автор: vaishali s

2 авг. 2020 г.

VERY INFORMATIVE.

автор: Anna Z

24 февр. 2019 г.

Very interesting!

автор: Andrea M G

1 июня 2017 г.

Excellent course.

автор: K. N K

22 июля 2020 г.

EXCELLENT COURSE

автор: Nino I

20 нояб. 2017 г.

the best course

автор: Ksenia T

16 янв. 2017 г.

It is amazing!

автор: Himanshu S

11 июня 2020 г.

Great course

автор: Athmi B D

22 мая 2020 г.

No comments

автор: Neemtallah S

26 нояб. 2020 г.

i love you

автор: MIGUEL A M P

23 сент. 2020 г.

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автор: Lưu Q D

31 авг. 2017 г.

very good

автор: Aditya R

5 июня 2017 г.

Very good

автор: Er N M

5 мар. 2021 г.

Great

автор: Taiwo T O

11 авг. 2020 г.

Good

автор: Sahl M S

6 июля 2020 г.

Good

автор: BHANU P

6 мая 2020 г.

best

автор: Mohamed a

23 июля 2020 г.

خره

автор: Raghdah A

2 авг. 2017 г.

At first I was overwhlmed by the historical introductn of avdertising in the first week, but the course gow more exciting and facsiniating from week 2 to week 7. I truley can describe how enjoyable and inmormative this course was, I come from a marketing background, and we have been taught that adverts are mediums and element in the marketing mix, thus, its least important though it's the most visible part of marketing. However, this course has changed my entire perception of adverts, and how it's closely attached to any society. What I wished that this course would've covered is a globla adverts in countries other than western ones, and how these ads in certain countries depict their culture, and produced to inform the world of the social norms and cultural values of those countries. In conclusion, thank you so much fort his course, and I would'nt imagine a person other than Professor O'Barr to deliver this course.