Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
Об этом курсе
Международная бизнес-школа IE
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
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Лучшие отзывы о курсе POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY
I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.
Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...
I found this course on positioning helpful and it also clears my doubts. I learn some key concepts that are new to me. Overall good course to learn about marketing esp positioning.
Super informative course. I really loved this course. Thank you professor and thank you IE.
Специализация Маркетинговая стратегия: общие сведения
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
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