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Вернуться к Positioning: What you need for a successful Marketing Strategy

Positioning: What you need for a successful Marketing Strategy, Международная бизнес-школа IE

4.5
Оценки: 355
Рецензии: 75

Об этом курсе

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Лучшие рецензии

автор: NM

Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

автор: LO

Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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Рецензии: 73

автор: MOHAMMED JAAFAR KHAN

Mar 23, 2019

I am very glad to share that I got opportunity to complete e-learning course on marketing strategy from world class university & very informative lecture on each topic. Entire course content was very exciting & engaging. Now I can make business strategy in more effective way & clearly forecast how this learning can be used to ensure Product marketing & Market share.

автор: Rajaraman G

Mar 17, 2019

Very Good Course

автор: Melanie Wong

Feb 09, 2019

I really enjoyed this course! As someone from the science field without any marketing background, I especially like Professor Gafo's systematic and organized breakdown of the marketing process. It serves as a great framework for me to understand positioning. Thank you Professor for all the tools you provided. Learning about what positioning is NOT has been equally helpful. From the reading materials, I appreciated the real life examples of good marketing strategies practiced in different countries. Thank you again!

автор: Ajay Birbal

Feb 09, 2019

Course was good. However, they didn't give the PPTs in this one

автор: Nhat Quang Le

Feb 03, 2019

Great course!

автор: Shabanova Olga

Jan 19, 2019

I like it. This course was interesting and full of knowledge. Thank you Coursera

автор: VL

Dec 03, 2018

Outstanding!!

автор: Apurva Verma

Oct 26, 2018

Good Detailed & very informative course

автор: Karlanie Ber

Oct 24, 2018

Very helpful. Clear, easy to understand and entertaining. Thank you

автор: Krishnakumar R

Oct 17, 2018

Good - need to be