Для кого этот курс: This course is aimed at any ambitious, business minded individual who has aspirations to launch their own product or service and/or has an interest in pursuing a career in marketing. A basic understanding of the principles of marketing would be an advantage but it is not essential.


Автор:   Международная бизнес-школа IE

  • Ignacio Gafo

    Преподаватели:    Ignacio Gafo, Professor

    Marketing
Основные сведения
УровеньBeginner
Выполнение4 weeks of study, 1-2 hours/week
Язык
English
Как пройти курсЧтобы пройти курс, выполните все оцениваемые задания.
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Международная бизнес-школа IE
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
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Рейтинги и отзывы
Оценка 4.5 из 5 по 66 отзывам

Professor Gafo did a great job establishing the importance of positioning and how it is fundamental to the success of a marketing strategy. I feel much more confident about implementing a positioning assessment or shift for my organization's products and services.

Great course and explanations were in detail. Would highly recommend this course.

I'm learning A LOT! I have a background in marketing strategy, but covering the basics 7 laters in my career I am becoming more up-to-date and remembering things that have been shifted to the back of my head. I recommend this course to beginners as well as people already practicing. Also, I highly recommend taking the entire specialization to get the most out of the new knowledge you will learn as well as a refresher. Who knows, those who are studies and practiced you may learning new things like I have been. Also hearing the things you already know may clarify things you learned a little more as I am experiencing.

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.