Who is this class for: This course is aimed at any ambitious, business minded individual who has aspirations to launch their own product or service and/or has an interest in pursuing a career in marketing. A basic understanding of the principles of marketing would be an advantage but it is not essential.


Created by:  IE Business School

Basic Info
Course 2 of 5 in the Marketing Strategy Specialization.
LevelBeginner
Commitment4 weeks of study, 1-2 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.4 stars
Average User Rating 4.4See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
IE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
Pricing
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Ratings and Reviews
Rated 4.4 out of 5 of 99 ratings

Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.

On the negative side: Some of the readings are hard to access on the warc site.

Well designed course, worth its price. There are major problems with subtitles throughout whole course (for example you can spot few times "niche" in subtitles, while the teacher says "needs"), some Spanish parts of videos (interview with guest during Week 4) are not translated at all. Sometimes explanations could be more intuitive. Some quiz questions throughout the course are poorly designed (misleading wording etc.).

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

Thank you. Everything was presented in a very good way. A lot of new topics for me. All tests were not so easy. What made me think and review notes, that was great.

I think in the last test, in question nr 4 was a mistake or bug. As I checked all possibilities, all was negative.

Thank you

Gosia