4.0 Introduction to the session

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Получаемые навыки

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

Рецензии

4.5 (оценок: 851)

  • 5 stars
    64,98 %
  • 4 stars
    23,14 %
  • 3 stars
    7,75 %
  • 2 stars
    1,88 %
  • 1 star
    2,23 %

SM

24 авг. 2017 г.

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

KM

7 февр. 2021 г.

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

Из урока

Positioning

In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Преподаватели

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    Ignacio Gafo

    Professor

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