The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation and Expected Results. Review each week’s theory and concrete the takeaways with quizzes aimed at reinforcement of the concepts.
Этот курс входит в специализацию ''Специализация Маркетинговая стратегия'
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Международная бизнес-школа IE
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Программа курса: что вы изучите
Introduction to the Capstone and Hotel Ipsum: a marketing and commercial strategy to survive case study.
Conducting market analysis through understanding market research and consumer behavior.
Developing a marketing strategy through positioning.
Adapting the marketing mix to your strategy: product, price, place and promotion.
Рецензии
- 5 stars77,64 %
- 4 stars15,29 %
- 3 stars4,70 %
- 1 star2,35 %
Лучшие отзывы о курсе MARKETING STRATEGY CAPSTONE PROJECT
I am among the top in my PGP class and even in the office because of the learning from the IE University and Coursera
Excelente curso, super practico por ser orientado al método de caso
Специализация Маркетинговая стратегия: общие сведения
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?

Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.