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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,291
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

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776–800 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Jorge A R

18 авг. 2020 г.

Good basic course. However, the data analysis section could add more details. There was a significant number of grammar errors on the video texts that could be corrected. Also, the accent was not always easy to understand.

автор: Zehra N G

20 дек. 2020 г.

I would have expected a lot more real life examples to the concepts; instead this course was more on the theoretical side. Yet, it was a good course for beginners or for people who want to take a refresher like myself.

автор: Kejia G

17 апр. 2020 г.

The time was not assigned wisely. For Example, in Week 2, there's a lot of repeatability for very simple questions but in Week 3 which needs more examples and detailed demonstration the presentation was way to swift.

автор: Brittany O

1 мая 2020 г.

Content was pretty dry and very concept-definition heavy. The purchase analysis examples helped. Some of the quizzes questions were incorrect based on what the videos relayed. Quiz time came to be very confusing.

автор: Anthony C

15 дек. 2016 г.

I really liked the 2 first weeks, but when it came to the week 3 and 4 I started struguling more understanding the meaning of the multiple equation that where explained because of a lack of real life context use.

автор: Niraj A

22 февр. 2018 г.

The course could actually add more information the various methods and terms which are important. Some part of the course did not have enough examples to explain which made me refer different videos on youtube.

автор: David S Y C

1 мая 2020 г.

Good course overall, some topics weren't explained or not at that depth and these were asked during the quizes. Could improve updating the readings.

I liked that the videos are short and concise.

автор: luiz f

26 апр. 2020 г.

The last week wasn't good, I think the teacher could've presented cases instead of just talking about theory. Other weeks were kind of good, but a lack of real life examples is a problem.

автор: Sagar H

17 апр. 2019 г.

The course should cover some more basics on Market Research, and the course is very theoretical without some vital examples with which it would be easier for a student to understand

автор: Itsaso

19 авг. 2019 г.

Con respecto a los artículos de prensa de referencia son un poco prácticos. Podrían ponerse links a webs o subirlos en otro formato, pero el .pdf escanneo se hace 'denso' de leer

автор: Faith P

7 февр. 2022 г.

Difficult to understand accent at first, however understood more towards the end of the course. There are some quiz questions that are difficult to find in the course materials.

автор: Noah W

12 апр. 2020 г.

Decent course for very basic concepts to do more research on. Instructor was not great. Didn't regret taking though. Definitely learned a few things and brushed up on others.

автор: Vania T

17 июня 2021 г.

The course need more example and practical learning rather than theory, however it is suitable for a beginner since it actually give you something to learn.


9 июля 2020 г.

The course should be in detail and also some mcqs are not understandable questions are difficult in research module you can improve research lecture

автор: kuldeep s

2 окт. 2016 г.

Not up-to the expectation. Course content was not of that much strength. Other parameter were pretty well and test question of week 3 were good.

автор: Manizaay G

24 мая 2021 г.

Hi, my name is Manizaay Gala. I completed the course and passed all 4 graded quiz's, still haven't received my certificate for the same.

автор: Panagiotis N

3 окт. 2016 г.

Quite interesting course, I would prefer more practical examples. Week 4 could have been split in more sections. Was difficult to follow.

автор: Eren Y

1 июля 2020 г.

Very technical and theroical class but it can give an overall understanding of "how it works?" for those who are outside of this field.

автор: Rachel

31 мар. 2021 г.

I found a lack of examples and typos in the displayed text as well as in the subtitles. I found some of the information confusing.

автор: S A

15 авг. 2019 г.

Vague in explanations, more clarity can be achieved by providing real world examples of the concepts rather than briefly stating it

автор: Supriya S

6 мая 2021 г.

The teaching was not very helpful, their should have been more examples to understand the numerical part of the course. Thank you.

автор: mai m

19 мая 2020 г.

I'm very interested in this course and I recommend it to others who at the beginning level. (it's very elementary and very easy)

автор: Bernat R

28 нояб. 2017 г.

Very theoric but useful. I might like more guidance on how to apply the knowledge and perhaps more examples within the videos

автор: Subham D

20 апр. 2020 г.

This course is very basic and doesn't provide you complete understanding to actually practice market research in the field.

автор: Will K

3 янв. 2021 г.

The course is overall very theoretical. It will be better to provide more examples and case studies. There are no slides.