Chevron Left
Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,289
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

826–850 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Julio C G

27 мар. 2020 г.

Great course, something its difficult to understand the proffesor

автор: Uphar

3 сент. 2019 г.

Too much of theory should have included real-life examples.

автор: EHSAN A

27 февр. 2022 г.

غنية بالمعلومات , اللغة الانجليزية عند المحاضر غير مفهومة

автор: Lina G

15 окт. 2021 г.

It can be useful to have more applied examples than theory

автор: Lucas D B

2 дек. 2017 г.

It would help to learn if there were real life examples.

автор: Zakaria A

25 апр. 2020 г.

Interpretation of the definitions could be more helpful

автор: Amir M M L

24 авг. 2021 г.

The accent, the video material, the pdfs are too long

автор: APURBA B

21 июля 2020 г.

Content was very basic. Presentation was not so good.

автор: Majed A A

18 нояб. 2020 г.

the indian accent e little bit hard to understand

автор: Shubham K

11 апр. 2020 г.

faculty not that good in explaining concepts.

автор: Md I H

8 окт. 2021 г.

its specially focused on consumer behavior

автор: Thet N S

4 июня 2020 г.

in week 4, i want more practical examples.

автор: Sebastian S

31 авг. 2017 г.

The English of the teachers could be b

автор: nayla

2 апр. 2018 г.

It was too theoretical in my opinion.

автор: Maged M A

3 июля 2020 г.

Not enough examples for a beginner

автор: Fátima M L

27 мая 2017 г.

Very superficial; very basic stuff

автор: Cristian B

7 окт. 2020 г.

need more examples on definitions

автор: Armando M

24 авг. 2020 г.

Requires more practical examples

автор: Andrew J B

15 сент. 2021 г.

Instructor seemed dispassionate

автор: Chaitanya M

27 апр. 2020 г.

Some Live Tutorials were great.

автор: shorn

24 авг. 2017 г.

Some aspects are confusing.

автор: Anadi S

24 авг. 2020 г.

Orator could be better.

автор: Ajinkya A W

9 дек. 2018 г.

content is good


15 мая 2020 г.

Its helpful

автор: sahil s

11 сент. 2017 г.

Too basic