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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

4.4
звезд
Оценки: 4,290
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии

NS

28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

801–825 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Zijie Z

31 янв. 2022 г.

Good info but too basic and academic. The later part of the course lacks of examples to better understand the theories.

автор: Uddhav D K

18 апр. 2020 г.

Average course. Many times it happens that the questions asked in the quizzes are not covered in the teaching videos.

автор: Ramy e

21 сент. 2020 г.

Thanks for this course.

from my point of view it just head lines and need to be more specified with more activity.

автор: Renzo V A

26 мая 2020 г.

I think this is a good course, but I felt that it has too much theoretical information without real examples.

автор: Monojit D

26 окт. 2019 г.

The course is well explained however it could have been better if more visual aids are added in explanation.

автор: Prabhav M

9 июня 2020 г.

Not worthy of putting time & effort, poor examples, limited thinking of examples, not well structured.

автор: Dhiraj B

22 июня 2020 г.

not really something out of the box,repetative information was told but a good course for beginners

автор: RAGHAVI K

21 апр. 2020 г.

videos are partly completed....it would be better if the information is more with numrous examples

автор: Rajneesh A

11 июля 2017 г.

There should be more live examples for this. It had all the big terms but no explanantion for them

автор: Deleted A

22 окт. 2020 г.

A lot of good information but very fast-paced and sometimes not explained in real-life examples.

автор: Archish A

26 мая 2020 г.

Though the course covered quite a few topics, the in-depth coverage of topics could be improved.

автор: sara h

4 авг. 2017 г.

More deep explanation was needed at the week four. with more examples related to exam questions.

автор: Luis S

4 июня 2021 г.

Courses only scratches the surface of the topic, more expert interviews needed and readings.

автор: Fang S

27 мая 2018 г.

Except for the fact that the lecture was talking too fast with accent, this course is great!

автор: Evaldas K

27 нояб. 2017 г.

Very little information of everything. Very often something is mentioned and not explained.

автор: YULIA A

24 апр. 2020 г.

Half of the course feels like a high-school level, not enough examples, and SO many typos

автор: Natalia B

16 дек. 2019 г.

Information is given just as a list of some points without descriptions and explanations.

автор: Abhinav K

4 окт. 2019 г.

It was good but it need more explanation, specially regarding consumer behaviour.

автор: RAGHUNANDAN K

28 июля 2021 г.

PPT not shared as resources, examples not given while explaining some concepts

автор: Mario V

25 апр. 2020 г.

Basic concepts, not very well explained, specially in the weeks 3 and 4.

автор: Beatriz M

8 нояб. 2020 г.

I think is was too basic and easy to pass withour putting much effort.

автор: Hsu M N

7 июля 2020 г.

Knowing more about behavior of customer is the benefit of this course.

автор: Kristoff P

7 авг. 2017 г.

I taught it would have been more about methodology of Market research

автор: Maria C O A

18 июля 2020 г.

Would have been very useful to have more examples on a real frame.

автор: Sultan M S S

15 мая 2020 г.

Shallow representations of concepts, especially in research part.