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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,291
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


9 апр. 2020 г.

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

Фильтр по:

851–875 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Devkant K

25 апр. 2020 г.


автор: Aabid A S

2 мая 2021 г.


автор: Shubham k s

30 сент. 2020 г.


автор: iraiamuthan.v

11 дек. 2020 г.


автор: Nicholas M F

8 авг. 2017 г.

Really disappointing. Some practical issues: no downloadable slides; no feedback to wrong answers on quiz (only show question and whether got it right or wrong -not even the possible answers); full of confusing typos (casual research instead of causal). Poorly presented. Skims over important concepts, while painfully labouring the utterly obvious (yes, one really gets it after countless videos that Tiffany has run out of milk for her coffee and that this is what drives her purchase decision, whereas buying a computer is more involved and buying clothes somewhere in between). Practical examples would also really help. Not a good advert for IE, and really don't understand some of the rave reviews for this course. On the positive side: the academic papers on risk aversion (prospect theory) and self-reporting (how questions shape answers) were really enlightening, and seeing these alone makes up for the sheer pain of wading through the course itself.

автор: Ishank C

27 мая 2020 г.

Consumer Behavior portion was alright, but a huge dissatisfaction with the Market Research part. Extremely less content under Market Research, can't be categorized even under "Overview of Market Research". Videos are missing, I have noticed at least 2 videos to be missing. Confusing example of a consumer buying behavior demonstration shown under market research. Many times, some important concepts are just read out as they are in the PPT with not even a definition of those technical words. There are a lot of problems and issues in the Market Research part, have listed a few only. Many in the discussion forum have also raised similar concerns.

автор: Jennifer A

27 авг. 2016 г.

We are getting basic ideas, but going through all the information structuring the ideas too quickly, with NO examples / limited examples, which is what will teach us the most. Then, we get to the quiz with questions where we have to apply real life examples to the structured learning and it's very difficult. Instead, too much time spent on videos of "role playing" - just spend time giving proper examples we can learn from instead of blasting through them. Furthermore, the professor is difficult to understand a lot of the time.

The visuals are the best part of the course.

автор: Colleen S

3 сент. 2021 г.

This course had a lot of good information. The problem and reason I gave it 2 stars is that a lot of information is missing. The videos do not relate to questions on the quiz. You have to download a resource powerpoint to view information which is not addressed in the video content. It would also be helpful to give more examples throughout the course. I recommend that this course is completely redone with new videos (week 2 was a waste of time) and powerpoint topics are included in the videos. Please fix it so people can understand what is being discussed in the course.

автор: Joy D

16 окт. 2016 г.

I enjoyed some of this course content, but mostly did not enjoy the course delivery. The instructor is very warm and friendly, but not well articulate. Also, the way the course content is extremely segmented into short videos, with 20 sec intros to each video, is extremely distracting and interrupted my concentration. I I felt the videos with Tiffany were unnecessary and a waste of time. Also, I felt there were not enough examples or really life examples, especially later in the course when describing different types of date and analysis.

автор: Vikram k

26 мар. 2020 г.

I honestly was expecting a lot more from the course. The instructor was not articulate in many of the areas. There were many topics on which practical examples could have been given to make the subject matter easier to digest. There should have been detailed write ups on the topics to supplement the videos. In a lot of the videos, It was almost as if the instructor was reading from a PPT. Being an instructor myself, I found this course well below par. Hoping the other courses in this series is better.

автор: Anders B

24 апр. 2020 г.

This course was a bit one dimensional, very theoretical and sometimes the instructor rushes through topics. Had to pause and rewind the videos several times to follow and take notes. On the flip side, some of the more lively videos, such as when we follow the lady buying computer/milk/clothes seemed somewhat irrelevant…? Also, the readings for this course is limited and very old (20-30 years old articles). Would have appreciated more up-to-date material and a more interactive course.

автор: Zeynab A

22 сент. 2020 г.

There is fewer reading materials. as a person who have academic background on statistics, the reading materials and additional sources provided for research or tasks is very limited. besides, The part which professor explains is more likely to be only definitions of certain terminology. Learning is not comfortable and I've doubt that the rest of course really can be helpful to gain new knowledge.

автор: Erica H

20 мар. 2021 г.

This course gives an overview of many concepts but they are skimmed over without much detail or any useful examples. I was introduced to many terms related to consumer behavior and market research but I don't feel that I could successfully apply anything from this course as it was mostly just definitions of the terms with no other information.

автор: Sher N L

29 янв. 2018 г.

What had the professor taught sometimes contradicts with the information provided in the slide and this leads to confusion among students, of which I think the videos published should go for double checking before it is being published. Also, the quiz done at the end does not provide us with the correct answers when we got it done wrongly.

автор: Ines M D S

7 мар. 2018 г.

There is a lot of information that is covered at a high level. Instructor's English was average, meaning that there was a lot of sentences that did not add any value to the course content.

The course could be scripted, to ensure that more meaningful information is provided for each video.

External reading wasn't very helpful for course

автор: A K M M R

13 апр. 2020 г.

Course content is good but please change the instructor. Terrible delivery. Just regurgitates text book information without explaining the concepts on a human level. Doesn't have clear idea about what he's talking about. And please fix the quiz questions, riddled with false answers and spelling mistakes

автор: Abhinav A

25 февр. 2017 г.

The professor does not pronounce the words correctly. His English grammar is bad. The terms used are too difficult to understand and way of teaching is too complicated. The PPTs are full of errors and too direct, there is no continuity. I hardly learnt anything from this video.

автор: John A

7 янв. 2021 г.

Material is elementary. Provides vocabulary and a theoretical framework to marketing concepts and consumer behavior - the "what" - but gives few practical examples or exercises that will help you translate into day-to-day marketing activities.

автор: K R K

10 июня 2020 г.

Course is too much oriented towards research papers and lacks any practical aspect. There should be some exercise which can actually help the learner to learn practical usage of the learnings and can apply in a real/hypothetical situation.

автор: Snehil R

31 авг. 2016 г.

This course needs alot more examples, especially where the statistical tools come into play. It would better to separate consumer behaviour and market research, as different courses. Basically, too much theory and too little practice.

автор: Kirti R

11 мая 2020 г.

The concepts/topics covered were interesting but the professor is not very engaging. The content and the visuals are dull - can be made more informative!

Should include questions from reading material as well in the graded exams.

автор: Sherley V I

8 авг. 2020 г.

the course is uncomplete in topics, the teacher says he will have a clip about certain things that are never teached during the 4 weeks. The ideas are all mixed up and rarely give a direct definition or concept about things

автор: Seyedeh S B

8 мая 2020 г.

The pace of teaching was sometimes slow and sometimes fast leaving many details and explanations out. If somebody has already had courses related to Marketing and Research Methods, then better not go through this course.

автор: Lea H

19 авг. 2019 г.

disappointing course, it was quite vague, the instructor seemed to be reading from a textbook rather than actually explaining things. i expected better from ie. this is the worst course i did on coursera.

автор: ahmad j

23 июня 2016 г.

i do really disappointed because when professor starts the third & 4th week he was only throwing the information without enough explanation so i had to read more about the topics to pass the quiz .