Material is elementary. Provides vocabulary and a theoretical framework to marketing concepts and consumer behavior - the "what" - but gives few practical examples or exercises that will help you translate into day-to-day marketing activities.

Course is too much oriented towards research papers and lacks any practical aspect. There should be some exercise which can actually help the learner to learn practical usage of the learnings and can apply in a real/hypothetical situation.

This course needs alot more examples, especially where the statistical tools come into play. It would better to separate consumer behaviour and market research, as different courses. Basically, too much theory and too little practice.

The concepts/topics covered were interesting but the professor is not very engaging. The content and the visuals are dull - can be made more informative!

Should include questions from reading material as well in the graded exams.

the course is uncomplete in topics, the teacher says he will have a clip about certain things that are never teached during the 4 weeks. The ideas are all mixed up and rarely give a direct definition or concept about things

The pace of teaching was sometimes slow and sometimes fast leaving many details and explanations out. If somebody has already had courses related to Marketing and Research Methods, then better not go through this course.

disappointing course, it was quite vague, the instructor seemed to be reading from a textbook rather than actually explaining things. i expected better from ie. this is the worst course i did on coursera.

i do really disappointed because when professor starts the third & 4th week he was only throwing the information without enough explanation so i had to read more about the topics to pass the quiz .

In my opinion, the professor's accent and speaking style makes the content difficult to understand. In addition, the course does not seem to have been properly designed

Very superficial. The instructor did not add any value - just some info quickly presented. Very disappointed; I was expecting much more from IE!

Fairly poor level of detail - you feel like you end up just learning terms without really getting a proper test on the understanding behind it.

I would the information provided in the course is a lot but it lacks the quality of explanation, they could have used some case studies

The explanation of topics were discussed in gist. It would be better if more explanation of the topics are given

Very poorly-structured course. I found that the content was very random and most concepts were hardly explained.

slides are not clear and materials are not very interesting, explain the concepts too fast and not deep enough.

The content is very limited, it needs more examples, more video examples and more reading content.

j​ust covers a bunch of terms i did not need to know - would not recommend this course

Lack of examples, sometimes it is not easy to understand what lesson is about

market research modules need to be completed, it has missing information.

Not much practical. It is more like a very theoretical class course

Content was dry and bland. Could have been more case-study heavy.

Really shallow and not very well structured/explained topics

There isn't any test and the lectures are very boring.

Less number of illustrations on Questionnair design

very generic. no what I was looking for.