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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 2,082
Рецензии: 451

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

14 окт. 2020 г.

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 сент. 2018 г.

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

276–300 из 449 отзывов о курсе Brand and Product Management

автор: RAMRAJ

27 мар. 2020 г.

this course has helped me

автор: Кабанова Е В

25 дек. 2017 г.

Thank you for the course!

автор: Abiru

20 окт. 2020 г.

detailed and interesting

автор: Md R I

12 июня 2020 г.

This is excellent course

автор: Pranath D S

19 мар. 2019 г.

Exceptionally explained.

автор: Dmitry S

12 сент. 2017 г.

Very exciting and useful

автор: Muhammad B Z

3 авг. 2018 г.

A must-do for beginners

автор: Boris V

27 июня 2017 г.

Excellent course indeed

автор: Tobi B

15 сент. 2020 г.

It was very insightful

автор: omolola o

4 июня 2020 г.

The course is amazing.

автор: DILEEP K B

6 нояб. 2016 г.

Beyond my expectation.

автор: Eddy-Ann S

4 дек. 2020 г.

Just outstanding!!!!!

автор: Rayees A L

5 июля 2020 г.

Great fully satisfied

автор: Ilja P

29 июля 2019 г.

Thank you, Professor!

автор: S. M U S H

18 сент. 2017 г.


автор: igor s

19 апр. 2016 г.

very very good course

автор: Dennis P C

7 окт. 2020 г.

Engaging experience!

автор: Anirudh M

25 апр. 2020 г.

The prof is amazing!

автор: Seng L G

29 апр. 2019 г.

useful and practical

автор: Sivakumar C

3 мар. 2016 г.

Very Comprehensive !

автор: Rajendra P R

23 авг. 2020 г.

Fantastic course...

автор: Kundan k

14 дек. 2019 г.

best for corporates

автор: kevin g

28 авг. 2016 г.

Thanks !!! A Lot !!

автор: Geetendra S D

24 июня 2016 г.

excellent professor

автор: Alison G d C

30 июня 2020 г.

Excellent course !