Об этом курсе: The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.
Автор: Копенгагенская школа бизнеса
Преподаватели: Marcus Møller Larsen, Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization
| Основные сведения | Course 2 of 4 in the Strategic Management and Innovation Specialization |
| Язык | English, Субтитры: Romanian |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
3 видео, 2 материалов для самостоятельного изучения
- Видео: Course introduction
- Reading: Discussion forum
- Видео: Defining business strategy
- Видео: Competitive advantage
- Reading: Strategy plans
Оцениваемый: Strategy formulation
НЕДЕЛЯ 2
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
7 видео, 7 материалов для самостоятельного изучения, 3 practice quizzes
- Видео: Vestas and the wind turbine industry
- Reading: Vestas Wind Turbines
- Practice Quiz: Attractiveness of the industry
- Видео: Business environment
- Reading: Aviation trends
- Practice Quiz: Aviation trends
- Видео: Competition from substitutes
- Reading: The cost of energy
- Видео: Threat of entry
- Reading: The case of Suzlon
- Видео: Rivalry between established competitors
- Reading: The threat from China?
- Видео: Bargaining power of buyers
- Reading: The vulnerability of the wind turbine industry
- Видео: Bargaining power of suppliers
- Reading: The supplier's fault?
- Practice Quiz: Industry attractiveness
Оцениваемый: Industry analysis
НЕДЕЛЯ 3
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
5 видео, 6 материалов для самостоятельного изучения, 4 practice quizzes
- Видео: ECCO and the production of shoes
- Reading: ECCO's leather tanneries
- Practice Quiz: ECCO's leather production
- Видео: The relationship between resources and competitive advantage
- Reading: The resource based view
- Видео: Firm resources
- Reading: Microsoft buying skype
- Practice Quiz: Microsoft and Skype
- Reading: What would FC Barcelona be without Messi?
- Practice Quiz: Lionel Messi
- Видео: Organizational capabilities
- Reading: How firms view organizational capabilities?
- Видео: Sustaining competitive advantage through resources and capabilities
- Reading: VRIO framework
- Practice Quiz: Time for reflection
Оцениваемый: Resources and capabilities
НЕДЕЛЯ 4
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
4 видео, 4 материалов для самостоятельного изучения, 3 practice quizzes
- Видео: Carlsberg in China
- Reading: Reflections of a CEO
- Practice Quiz: Doing business in China
- Видео: Defining the multinational enterprise
- Reading: Definitional problems?
- Видео: Motives for internationalization
- Reading: East India Company and Google
- Practice Quiz: East India Company and Google
- Видео: Integration-responsiveness approach to global strategies
- Reading: The balance act between local and global forces
- Practice Quiz: The case of the global beer industry
Оцениваемый: Global strategies and the multinational corporation
НЕДЕЛЯ 5
Strategic decision making
In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
5 видео, 6 материалов для самостоятельного изучения, 3 practice quizzes
- Видео: LEGO’s outsourcing journey
- Reading: LEGO production
- Practice Quiz: LEGO
- Видео: Homo economicus and bounded rationality
- Reading: Bad business decisions
- Видео: Cognitive limitations
- Reading: Cognitive biases
- Reading: The Mozart of Chess
- Practice Quiz: Decision making
- Видео: Strategy as forecasting
- Reading: Strategy as forecasting
- Видео: Hidden costs
- Reading: The hidden costs of offshore outsourcing
- Practice Quiz: Dealing with the hidden costs
Оцениваемый: Strategic decision-making
НЕДЕЛЯ 6
Formulating a Strategy in a 21st Century Creative Company
Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward. Background information on the company and the assignment is provided below.
4 видео, 3 материалов для самостоятельного изучения
- Reading: Assignment information
- Reading: Video info
- Видео: Story of e-Types
- Видео: e-Type business
- Reading: A strategic dilemma
- Видео: Story of e-Types - part II
- Видео: e-Types dilemma
Оцениваемый: Formulating a strategy for e-Types
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Авторы
Копенгагенская школа бизнеса
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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Рейтинги и отзывы
This course is excellent for students, professionals and managers who wish to get a much deeper understanding of initiating a strategy formulation. I'll recommend it for a better start for those interested in pursuing courses in planning and management.
An excellent course with up-to-date case studies and an interesting final project
Gives a broad & comprehensive perspective on business environment, challenges & important points to analyse. Pleasant lectures & extremely interestin business videos
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
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