Этот курс входит в специализацию ''Специализация Strategic Management and Innovation'
Strategy Implementation
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Об этом курсе
4.7
Оценки: 514
Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.
After completing this course, you'll be able to:
- Create objectives and goals to guide strategy implementation
- Identify organizational structures that fit particular strategies
- Understand how to leverage company culture in implementation
- Describe how to communicate the strategy so that the organization "gets" it
- Detect and mitigate risks to implementation
Приобретаемые навыки
Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
Программа курса: что вы изучите
Week
1Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
5 видео (всего 26 мин.), 4 материалов для самостоятельного изучения, 2 тестов
5 видео
Performance Management Systems2мин
Balanced Scorecard6мин
OKR3мин
Objectives and Measures6мин
4 материала для самостоятельного изучения
Samsung and Apple in China, 201310мин
Metrics at Nonprofits10мин
Metrics at Zappos10мин
Module 1 Slides10мин
2 практического упражнения
Introduction6мин
Performance Management Systems10мин
Week
2Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
16 видео (всего 25 мин.), 5 материалов для самостоятельного изучения, 3 тестов
16 видео
Module Introмин
Lesson 1 Introмин
Mechanistic and Organic Structures1мин
Relationship of Structure and Strategy1мин
Dimensions of Structure3мин
Lesson 2 Introмин
Functional Structure1мин
Divisional Structure1мин
Matrix Structure1мин
Network Structure1мин
Lesson 3 Introмин
Choosing Business Unit Structure Based on Strategic Objectives1мин
Autonomous Units3мин
Ambidexterity1мин
Detecting and Reacting to Change2мин
Module Conclusion1мин
5 материала для самостоятельного изучения
Virgin vs. Apple10мин
Structure and Strategy at Toyota10мин
Flat Structures10мин
Ambidexterity10мин
Module 2 Slides10мин
3 практического упражнения
Why Structure Matters in Strategy Implementation10мин
Structuring the Organization10мин
Structuring Business Units10мин
Week
3Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
12 видео (всего 20 мин.), 7 материалов для самостоятельного изучения, 3 тестов
12 видео
Module Introмин
Lesson 1 Introмин
What to Communicate1мин
How to Communicate3мин
Strategic Consensus1мин
Lesson 2 Introмин
Horizontal Communication1мин
Collaboration and Self-Organizing Teams2мин
Lesson 3 Introмин
Tools for Upward Communication1мин
Making the Organization Comfortable with Sharing Bad News2мин
Organizational Learning2мин
7 материала для самостоятельного изучения
Stephen Elop's "Burning Platform" Memo10мин
All-Hands Meetings at Zappos10мин
Collaboration at Cisco10мин
Collaboration at Pixar10мин
Self-Organizing Teams10мин
Collaboration and Upwards Communication at Google10мин
Module 3 Slides10мин
3 практического упражнения
Vertical Communication of Strategy10мин
Horizontal Communication and Collaboration10мин
Communicating Upwards10мин
Week
4Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
8 видео (всего 21 мин.), 4 материалов для самостоятельного изучения, 2 тестов
8 видео
Module Introмин
Lesson 1 Introмин
Causes of Resistance3мин
Managing Resistance4мин
Models for Implementing a New Initiative2мин
Lesson 2 Introмин
Identifying Risks5мин
Planning for Mitigation of Risks2мин
4 материала для самостоятельного изучения
Challenging Resistance to Change10мин
Samsung's New Strategy, 201110мин
Uber in France, Summer 201510мин
Module 4 Slides10мин
2 практического упражнения
Identifying and Managing Resistance to Change10мин
Managing Other Risks to Implementation10мин
4.7
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Лучшие рецензии
автор: PS•Aug 12th 2018
Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.
автор: BB•Feb 4th 2016
Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!
Преподаватель
Nicolai Pogrebnyakov
Associate ProfessorDepartment of International Economics and Management
О Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
О специализации ''Strategic Management and Innovation'
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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