Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
Этот курс входит в специализацию ''Специализация Стратегическое управление и инновации'
от партнера
Специализация Стратегическое управление и инновацииКопенгагенская школа бизнесаОб этом курсе
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Прибл. 14 часов на выполнение
Английский
Субтитры: Английский, Румынский
Приобретаемые навыки
Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
Карьерные результаты учащихся
67%
начал новую карьеру, пройдя эти курсы
28%
получил значимые преимущества в карьере благодаря этому курсу
12%
стал больше зарабатывать или получил повышение
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 14 часов на выполнение
Английский
Субтитры: Английский, Румынский
от партнера
Копенгагенская школа бизнеса
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Программа курса: что вы изучите
2 ч. на завершение
Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
2 ч. на завершение
5 видео ((всего 26 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
5 видео
Performance Management Systems2мин
Balanced Scorecard6мин
OKR3мин
Objectives and Measures6мин
4 материала для самостоятельного изучения
Samsung and Apple in China, 201310мин
Metrics at Nonprofits10мин
Metrics at Zappos10мин
Module 1 Slides10мин
2 практических упражнения
Introduction6мин
Performance Management Systems10мин
2 ч. на завершение
Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
2 ч. на завершение
16 видео ((всего 25 мин.)), 5 материалов для самостоятельного изучения, 3 тестов
16 видео
Lesson 1 Intro44
Mechanistic and Organic Structures1мин
Relationship of Structure and Strategy1мин
Dimensions of Structure3мин
Lesson 2 Intro41
Functional Structure1мин
Divisional Structure1мин
Matrix Structure1мин
Network Structure1мин
Lesson 3 Intro31
Choosing Business Unit Structure Based on Strategic Objectives1мин
Autonomous Units3мин
Ambidexterity1мин
Detecting and Reacting to Change2мин
Module Conclusion1мин
5 материалов для самостоятельного изучения
Virgin vs. Apple10мин
Structure and Strategy at Toyota10мин
Flat Structures10мин
Ambidexterity10мин
Module 2 Slides10мин
3 практических упражнения
Why Structure Matters in Strategy Implementation10мин
Structuring the Organization10мин
Structuring Business Units10мин
2 ч. на завершение
Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
2 ч. на завершение
12 видео ((всего 20 мин.)), 7 материалов для самостоятельного изучения, 3 тестов
12 видео
Lesson 1 Intro53
What to Communicate1мин
How to Communicate3мин
Strategic Consensus1мин
Lesson 2 Intro18
Horizontal Communication1мин
Collaboration and Self-Organizing Teams2мин
Lesson 3 Intro49
Tools for Upward Communication1мин
Making the Organization Comfortable with Sharing Bad News2мин
Organizational Learning2мин
7 материалов для самостоятельного изучения
Stephen Elop's "Burning Platform" Memo10мин
All-Hands Meetings at Zappos10мин
Collaboration at Cisco10мин
Collaboration at Pixar10мин
Self-Organizing Teams10мин
Collaboration and Upwards Communication at Google10мин
Module 3 Slides10мин
3 практических упражнения
Vertical Communication of Strategy10мин
Horizontal Communication and Collaboration10мин
Communicating Upwards10мин
2 ч. на завершение
Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
2 ч. на завершение
8 видео ((всего 21 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
8 видео
Lesson 1 Intro43
Causes of Resistance3мин
Managing Resistance4мин
Models for Implementing a New Initiative2мин
Lesson 2 Intro38
Identifying Risks5мин
Planning for Mitigation of Risks2мин
4 материала для самостоятельного изучения
Challenging Resistance to Change10мин
Samsung's New Strategy, 201110мин
Uber in France, Summer 201510мин
Module 4 Slides10мин
2 практических упражнения
Identifying and Managing Resistance to Change10мин
Managing Other Risks to Implementation10мин
Рецензии
Лучшие отзывы о курсе РЕАЛИЗАЦИЯ СТРАТЕГИИ
от партнера PS11 авг. 2018 г.
Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.
от партнера AA18 июня 2020 г.
Of all the courses in the specilization, this would be the winner of them all. Clear explanation and well combined course. The parts of strategy implementation is just intresting.
от партнера BB3 февр. 2016 г.
Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!
от партнера VU27 февр. 2020 г.
The course provided excellent insights for implementing strategies in an ever changing environment. It was concise with examples of existing industries and well delivered.
Специализация Стратегическое управление и инновации: общие сведения
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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