Об этом курсе: Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation
Автор: Copenhagen Business School
Преподаватели: Nicolai Pogrebnyakov, Associate Professor
Department of International Economics and Management
| Основные сведения | Курс 3 из 4 — Strategic Management and Innovation Specialization |
| Выполнение | 2-4 hours per week |
| Язык | English, Субтитры: Romanian |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
5 видео, 4 материала для самостоятельного изучения, 1 тренировочный тест
- Reading: Samsung and Apple in China, 2013
- Discussion Prompt: Samsung and Apple in China, 2013
- Practice Quiz: Introduction
- Видео: Performance Management Systems
- Видео: Balanced Scorecard
- Видео: OKR
- Видео: Objectives and Measures
- Reading: Metrics at Nonprofits
- Discussion Prompt: Metrics at Nonprofits
- Reading: Metrics at Zappos
- Discussion Prompt: Metrics at Zappos
- Reading: Module 1 Slides
Оцениваемый: Performance Management Systems
НЕДЕЛЯ 2
Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
16 видео, 5 материала для самостоятельного изучения, 2 тренировочных теста
- Видео: Lesson 1 Intro
- Видео: Mechanistic and Organic Structures
- Видео: Relationship of Structure and Strategy
- Видео: Dimensions of Structure
- Reading: Virgin vs. Apple
- Discussion Prompt: Virgin vs. Apple
- Reading: Structure and Strategy at Toyota
- Discussion Prompt: Structure and Strategy at Toyota
- Practice Quiz: Why Structure Matters in Strategy Implementation
- Видео: Lesson 2 Intro
- Видео: Functional Structure
- Видео: Divisional Structure
- Видео: Matrix Structure
- Видео: Network Structure
- Reading: Flat Structures
- Discussion Prompt: Flat Structures
- Practice Quiz: Structuring the Organization
- Видео: Lesson 3 Intro
- Видео: Choosing Business Unit Structure Based on Strategic Objectives
- Видео: Autonomous Units
- Видео: Ambidexterity
- Reading: Ambidexterity
- Discussion Prompt: Ambidexterity
- Видео: Detecting and Reacting to Change
- Reading: Module 2 Slides
- Видео: Module Conclusion
Оцениваемый: Structuring Business Units
НЕДЕЛЯ 3
Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
12 видео, 7 материала для самостоятельного изучения, 2 тренировочных теста
- Видео: Lesson 1 Intro
- Видео: What to Communicate
- Видео: How to Communicate
- Reading: Stephen Elop's "Burning Platform" Memo
- Discussion Prompt: Stephen Elop's "Burning Platform" Memo
- Видео: Strategic Consensus
- Reading: All-Hands Meetings at Zappos
- Discussion Prompt: All-Hands Meetings at Zappos
- Practice Quiz: Vertical Communication of Strategy
- Видео: Lesson 2 Intro
- Видео: Horizontal Communication
- Видео: Collaboration and Self-Organizing Teams
- Reading: Collaboration at Cisco
- Reading: Collaboration at Pixar
- Discussion Prompt: Collaboration at Pixar
- Reading: Self-Organizing Teams
- Discussion Prompt: Self-Organizing Teams
- Practice Quiz: Horizontal Communication and Collaboration
- Видео: Lesson 3 Intro
- Видео: Tools for Upward Communication
- Reading: Collaboration and Upwards Communication at Google
- Discussion Prompt: Collaboration and Upwards Communication at Google and Cisco
- Видео: Making the Organization Comfortable with Sharing Bad News
- Видео: Organizational Learning
- Reading: Module 3 Slides
Оцениваемый: Communicating Upwards
НЕДЕЛЯ 4
Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
8 видео, 4 материала для самостоятельного изучения, 1 тренировочный тест
- Видео: Lesson 1 Intro
- Видео: Causes of Resistance
- Видео: Managing Resistance
- Reading: Challenging Resistance to Change
- Discussion Prompt: Challenging Resistance to Change
- Видео: Models for Implementing a New Initiative
- Practice Quiz: Identifying and Managing Resistance to Change
- Видео: Lesson 2 Intro
- Видео: Identifying Risks
- Видео: Planning for Mitigation of Risks
- Reading: Samsung's New Strategy, 2011
- Discussion Prompt: Samsung's New Strategy, 2011
- Reading: Uber in France, Summer 2015
- Discussion Prompt: Uber in France, Summer 2015
- Reading: Module 4 Slides
Оцениваемый: Managing Other Risks to Implementation
НЕДЕЛЯ 5
Leveraging Organizational Culture
Like structure, an organization's culture might be supportive or obstructive in implementation. In this module we define what culture is, learn how it can impact implementation, and explore when and how it can be changed.
9 видео, 4 материала для самостоятельного изучения, 1 тренировочный тест
- Видео: Lesson 1 Intro
- Видео: What is Organizational Culture?
- Reading: Culture at Netflix
- Discussion Prompt: Culture at Netflix
- Видео: Subcultures
- Видео: Strong and Weak Cultures
- Reading: Culture at Nucor
- Discussion Prompt: Culture at Nucor
- Practice Quiz: What is Culture
- Видео: Lesson 2 Intro
- Видео: How Culture is Created and Propagated
- Видео: Adapting Culture to Support Implementation
- Видео: Cultural Values Associated with Creativity and Innovation
- Reading: Culture at Chipotle
- Discussion Prompt: Culture at Chipotle
- Reading: Module 5 Slides
Оцениваемый: Culture in Implementation
НЕДЕЛЯ 6
Power and Informal Networks. Course Ending
The flatter the organization, the more likely are informal networks and power to matter in implementing a strategy. In this module we explore ways of using power and informal networks in the organization to facilitate strategy implementation. We then conclude the course and review the exam assignment.
12 видео, 7 материала для самостоятельного изучения, 1 тренировочный тест
- Видео: Lesson 1 Intro
- Видео: Organizational Power and Its Sources
- Видео: Using Power in Implementation. Conflicts
- Reading: Ben Horowitz on Organizational Politics
- Discussion Prompt: Ben Horowitz on Organizational Politics
- Practice Quiz: Power and Organizational Politics
- Видео: Lesson 2 Intro
- Видео: Informal Networks
- Видео: Relevance of Informal Networks for Implementation
- Reading: Informal Networks
- Discussion Prompt: Informal Networks
- Reading: Module 6 Slides
- Видео: Course Ending
- Reading: Examples for Describe-Substantiate-Recommend
- Reading: e-Types as an Organization
- Reading: Strategic Options for e-Types
- Видео: About e-Types
- Видео: e-Types about e-Types
- Видео: About e-Types II
- Видео: e-Types dilemma
- Reading: Further Reading
Оцениваемый: Informal Networks
Оцениваемый: Strategy Implementation Plan for e-Types
Часто задаваемые вопросы
Как это работает
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Авторы
Copenhagen Business School
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Стоимость
| Приобрести курс | |
|---|---|
| Получить доступ к материалам курса | Доступен |
| Получить доступ к оцениваемым материалам курса | Доступен |
| Получить итоговую оценку | Доступен |
| Получите сертификат о прохождении курса, ссылкой на который можно делиться с другими людьми | Доступен |
Рейтинги и отзывы
Very good. I recommend it to the community.
Excellent course on strategy implementation. Very rich in "use cases" and with updated content!
Very insightful, practical and certainly implemta
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
© Coursera Inc., 2018 Все права защищены.
PS
Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.