Специализация Strategic Management and Innovation

Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.

Об этой специализации

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

Автор:

4 courses

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Проекты

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Сертификаты

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Курсы

Beginner Specialization.: No prior experience required.

1-Й КУРС
Strategic Management
Current session: Jun 18
Выполнение
4 weeks of study, 2-4 hours/week
Субтитры
English, Vietnamese, Portuguese (Brazilian)
О курсе
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in mark
You can choose to take this course only. Подробнее…
2-Й КУРС
Strategy Formulation
Upcoming session: Jun 25
Субтитры
English, Romanian
О курсе
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, w
You can choose to take this course only. Подробнее…
3-Й КУРС
Strategy Implementation
Выполнение
2-4 hours per week
Субтитры
English, Romanian
О курсе
Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century succ
You can choose to take this course only. Подробнее…
4-Й КУРС
Strategic Management - Capstone Project
Current session: Jun 18
Субтитры
English
О дипломном проекте
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and St
You can choose to take this course only. Подробнее…

Авторы

With the distinctiveness of our diversity, Copenhagen Business School aims to become a leading business university with research and teaching excellence in classical management disciplines as well as in disciplines that place business in a wider social, political and cultural context.
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Robert Austin
Professor, Management of Creativity and Innovation
Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization
Nicolai Pogrebnyakov
Associate Professor

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