In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.
Этот курс входит в специализацию ''Специализация Стратегическое управление и инновации'
Strategic Management - Capstone Project
от партнера
Программа курса: что вы изучите
Неделя
1Introduction to the Capstone Project
If you're taking this course, you've most likely completed the three earlier courses in this specialisation, Strategic Management, Strategy Formulation, and Strategy Implementation. In this module you'll find out what happened at e-Types, the case we've used throughout the specialization to illustrate strategy concepts, and also apply the concepts to an entirely new context. You'll get to choose among several cases for your final project and this specialization, as we describe in greater detail in what follows.
7 видео ((всего 40 мин.)), 1 материал для самостоятельного изучения
7 видео
The Team Denmark Decision1мин
The Context of the e-Types Decision (Søren Skafte Overgaard, former CEO)7мин
What Happened in TD Case (Søren Skafte Overgaard, former CEO)5мин
Aftermath: A Difficult Time (Søren Skafte Overgaard, former CEO)8мин
Strategy in a Creative Company (Søren Skafte Overgaard, former CEO)7мин
Lessons from the e-Types case...6мин
1 материал для самостоятельного изучения
What happened10мин
Неделя
2Capstone Project Description
For your final project in this course, we provide you with options: Four cases, which you can read about and choose among. These cases range from large to small companies, across geographies, and span manufacturing and service businesses. Consistent with our overall theme in this specialization, all these cases about companies that compete based on innovation. For one of these -- only one -- you will create a concise recommendation of a strategy and implementation plan. To do this well, you will need to summon ideas appropriately from the earlier three courses in the specialization.
5 видео ((всего 8 мин.)), 9 материалов для самостоятельного изучения
5 видео
Description of the Case2мин
Description of the Case1мин
Description of the Case1мин
Description of the Case1мин
9 материалов для самостоятельного изучения
Written Summary of Assignment10мин
Case Intro10мин
The Case Assignment10мин
Case Intro10мин
The Case Assignment10мин
Case Intro10мин
The Case Assignment10мин
Case Intro10мин
The Case Assignment10мин
Неделя
3Milestone I - Formulating Strategy
Here's a chance to share your work and ideas regarding the strategic formulation part of your chosen project assignment. This is an optional peer reviewed assignment and it will not count towards the final grade, but however serves as a great opportunity to better your project before handing in the final piece.
1 тест
Неделя
4Milestone II - Implementation Strategy
In this module, as in the previous (3), you may share your work and ideas on part of the capstone project. Share work and ideas from you project related to areas within strategy implementation and get feedback from peers before handing in the final version of you project. Remember, this assignment is optional and wont count points towards the certificate, however its serves as great opportunity to recieve feedback that can help to improve your final project.
1 тест
Finish Up
Use this week module to finish up your assignment prepare to hand it in. Look into the courses on Strategic Management, Strategy Formulation and Strategy Implementation again to assure that you understand and apply concepts and theories correctly.
1 материал для самостоятельного изучения
1 материал для самостоятельного изучения
Links to courses10мин
4.6
Рецензии: 3875%
начал новую карьеру, пройдя эти курсы
45%
получил значимые преимущества в карьере благодаря этому курсу
20%
стал больше зарабатывать или получил повышение
Лучшие рецензии
автор: LH•Jun 2nd 2016
All the projects are real life cases. They are close to our life, challenging but also engaging, Doing this project makes me able to implement the theoretical frameworks in real situation.
автор: SS•Nov 15th 2018
It was great experience for me throughout the whole specialization. It was great learning experience along with that I came across great people.\n\nI will remember it for times to come.
Преподавателя
Nicolai Pogrebnyakov
Associate ProfessorDepartment of International Economics and Management
Marcus Møller Larsen
Assistant Professor, Strategic Management and GlobalizationDepartment of Strategic Management and Globalization
Robert Austin
Professor, Management of Creativity and InnovationDepartment of Management, Politics, and Philosophy
О Копенгагенская школа бизнеса
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
О специализации ''Стратегическое управление и инновации'
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
© Coursera Inc., 2019 Все права защищены.
