Об этом курсе: Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Для кого этот курс: The course is designed for a broad audience but will be particularly relevant for those working in multi-business firms, those working in single business firms that want to expand into a new business, those considering a consultancy career, or anyone who simply wants to understand how a firm competes across multiple businesses. This is an introductory course. Hence, no prior experience is needed. Some basic understanding of finance is useful but not essential.
Автор: University of London, UCL School of Management
Преподаватели: Bart Vanneste, Associate Professor
UCL School of Management
| Уровень | Начинающий |
| Выполнение | 4 weeks of study, 3-5 hours/week |
| Язык | Английский |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Corporate Advantage
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
8 видео, 7 материала для самостоятельного изучения
- Видео: Examples of Multi-Business Firms
- Видео: Defining Corporate Strategy
- Reading: How to Use Discussion Forums
- Reading: Get to Know Your Classmates
- Видео: Understanding Difference 1: Number of Businesses
- Видео: Understanding Difference 2: Corporate Advantage
- Видео: Understanding Difference 3: Competition
- Видео: Conducting a Sum-of-the-parts Analysis
- Reading: Optional: Example of a Sum-of-the-Parts Analysis
- Видео: Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis
- Reading: Lecture slides
- Reading: Chapter Corporate Advantage
- Reading: Glossary
- Reading: Assessment
Оцениваемый: Corporate Advantage
НЕДЕЛЯ 2
Diversification
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business.
If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
11 видео, 4 материала для самостоятельного изучения
- Discussion Prompt: Examples of Diversification
- Видео: Understanding the Basic Modes of Diversification
- Видео: Understanding the Diversification Test
- Видео: Understanding Synergies
- Reading: 4Cs Synergies Framework
- Видео: A Five-step Approach to the Diversification Decision
- Видео: Step 1: Finding Synergies
- Видео: Step 2: Identifying Resource Gaps
- Видео: Step 3: Identifying Candidates
- Видео: Step 4: Evaluating Ally or Acquire
- Видео: Step 5: Evaluating Organic or Inorganic Growth
- Видео: Concluding the Five-step Approach to the Diversification Decision
- Reading: Lecture slides
- Reading: Chapter Diversification
- Reading: Introduction to quiz on Microsoft-Linkedin acquisition
Оцениваемый: Diversification
Оцениваемый: Microsoft-Linkedin acquisition
НЕДЕЛЯ 3
Divestiture
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business.
If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
9 видео, 2 материала для самостоятельного изучения
- Видео: Understanding the Basic Modes of Divestiture
- Видео: Understanding the Divestiture Test
- Видео: Understanding the Regional Perspective
- Видео: A Three-step Approach to the Divestiture Decision
- Видео: Step 1: Finding Synergies
- Видео: Step 2: Identifying Better Parents
- Видео: Step 3: Choosing Divestiture Mode
- Видео: Concluding the Three-step Approach to the Divestiture Decision
- Reading: Lecture slides
- Reading: Chapter Divestiture: Stay or Exit
Оцениваемый: Divestiture
Оцениваемый: Respond to letter of activist investor
НЕДЕЛЯ 4
Corporate Headquarters
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
9 видео, 5 материала для самостоятельного изучения
- Видео: Who Controls Corporate Headquarters?
- Видео: How to Control More than You Own
- Видео: Understanding HQ Influence Models
- Видео: Understanding the Financial Perspective
- Видео: Understanding the Uncertainty Perspective
- Видео: Understanding the Synergy Perspective
- Видео: Understanding the Social Perspective
- Видео: Using the Synergistic Portfolio Framework
- Reading: Course review
- Reading: Lecture slides
- Reading: Chapter Designing the Corporate HQ
- Reading: Further readings
- Reading: Introduction to quiz on resource allocation
Оцениваемый: Corporate Headquarters
Оцениваемый: Resource allocation
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Авторы
University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
UCL School of Management
The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research.
UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences.
Рейтинги и отзывы
Useful course, clear!
Super well explained, very clear, very straight to the point, thank you so much Bart Vanneste!!
Very good undestanding - thank you and I encourage others to follow this cours
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Clear, well documented (with sources to go further if we want) and highly interesting.