Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions:
- Diversification: How and which businesses should your firm enter?
- Divestiture: How and from which businesses should your firm exit?
- Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Corporate Strategy
от партнера
University of London
UCL School of Management
University of London
Программа курса: что вы изучите
Неделя
1Corporate Advantage
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
8 видео ((всего 48 мин.)), 7 материалов для самостоятельного изучения, 1 тест
8 видео
Examples of Multi-Business Firms4мин
Defining Corporate Strategy2мин
Understanding Difference 1: Number of Businesses4мин
Understanding Difference 2: Corporate Advantage7мин
Understanding Difference 3: Competition7мин
Conducting a Sum-of-the-parts Analysis12мин
Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis4мин
7 материала для самостоятельного изучения
How to Use Discussion Forums10мин
Get to Know Your Classmates10мин
Optional: Example of a Sum-of-the-Parts Analysis10мин
Lecture slides10мин
Chapter Corporate Advantage45мин
Glossary10мин
Assessment2мин
1 практическое упражнение
Corporate Advantage20мин
Неделя
2Diversification
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business.
If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
11 видео ((всего 59 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
11 видео
Understanding the Basic Modes of Diversification7мин
Understanding the Diversification Test5мин
Understanding Synergies8мин
A Five-step Approach to the Diversification Decision2мин
Step 1: Finding Synergies6мин
Step 2: Identifying Resource Gaps4мин
Step 3: Identifying Candidates3мин
Step 4: Evaluating Ally or Acquire7мин
Step 5: Evaluating Organic or Inorganic Growth6мин
Concluding the Five-step Approach to the Diversification Decision1мин
4 материала для самостоятельного изучения
4Cs Synergies Framework10мин
Lecture slides10мин
Chapter Diversification25мин
Introduction to quiz on Microsoft-Linkedin acquisition10мин
2 практического упражнения
Diversification12мин
Microsoft-Linkedin acquisition30мин
Неделя
3Divestiture
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business.
If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
9 видео ((всего 36 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
9 видео
Understanding the Basic Modes of Divestiture4мин
Understanding the Divestiture Test7мин
Understanding the Regional Perspective3мин
A Three-step Approach to the Divestiture Decision1мин
Step 1: Finding Synergies5мин
Step 2: Identifying Better Parents5мин
Step 3: Choosing Divestiture Mode2мин
Concluding the Three-step Approach to the Divestiture Decision1мин
2 материала для самостоятельного изучения
Lecture slides10мин
Chapter Divestiture: Stay or Exit10мин
1 практическое упражнение
Divestiture8мин
Неделя
4Corporate Headquarters
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
9 видео ((всего 49 мин.)), 5 материалов для самостоятельного изучения, 2 тестов
9 видео
Who Controls Corporate Headquarters?6мин
How to Control More than You Own6мин
Understanding HQ Influence Models5мин
Understanding the Financial Perspective3мин
Understanding the Uncertainty Perspective4мин
Understanding the Synergy Perspective9мин
Understanding the Social Perspective3мин
Using the Synergistic Portfolio Framework6мин
5 материала для самостоятельного изучения
Course review2мин
Lecture slides10мин
Chapter Designing the Corporate HQ10мин
Further readings10мин
Introduction to quiz on resource allocation10мин
2 практического упражнения
Corporate Headquarters10мин
Resource allocation30мин
4.7
Рецензии: 2925%
получил значимые преимущества в карьере благодаря этому курсу
Лучшие рецензии
автор: DS•Feb 22nd 2018
Studied Corporate Strategy on my MBA at London Business School many years ago under Phanish Puranam. This course was a great refresher on motives of Corporate Strategy. Can recommend.
автор: CT•Feb 19th 2018
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
Преподаватель
Bart Vanneste
Associate ProfessorUCL School of Management
О University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
О UCL School of Management
The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research.
UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оплатив сертификацию?
Оплатив сертификацию, вы получите доступ ко всем материалам курса, включая оцениваемые задания. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
© Coursera Inc., 2019 Все права защищены.
