Об этом курсе: Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?

Для кого этот курс: The course is designed for a broad audience but will be particularly relevant for those working in multi-business firms, those working in single business firms that want to expand into a new business, those considering a consultancy career, or anyone who simply wants to understand how a firm competes across multiple businesses. This is an introductory course. Hence, no prior experience is needed. Some basic understanding of finance is useful but not essential.

Автор: University of London, UCL School of Management

Преподаватели: Bart Vanneste, Associate Professor
UCL School of Management

Уровень	Начинающий
Выполнение	4 weeks of study, 3-5 hours/week
Язык	English
Как пройти курс	Чтобы пройти курс, выполните все оцениваемые задания.
Оценки пользователей	4.7 звезды Средняя оценка пользователей: 4.7Посмотрите, что пишут учащиеся

Программа курса

НЕДЕЛЯ 1

Corporate Advantage

Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.

8 видео, 7 материала для самостоятельного изучения

Видео: Examples of Multi-Business Firms
Видео: Defining Corporate Strategy
Reading: How to Use Discussion Forums
Reading: Get to Know Your Classmates
Видео: Understanding Difference 1: Number of Businesses
Видео: Understanding Difference 2: Corporate Advantage
Видео: Understanding Difference 3: Competition
Видео: Conducting a Sum-of-the-parts Analysis
Reading: Optional: Example of a Sum-of-the-Parts Analysis
Видео: Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis
Reading: Lecture slides
Reading: Chapter Corporate Advantage
Reading: Glossary
Reading: Assessment

Оцениваемый: Corporate Advantage

НЕДЕЛЯ 2

Diversification

Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)

11 видео, 4 материала для самостоятельного изучения

Discussion Prompt: Examples of Diversification
Видео: Understanding the Basic Modes of Diversification
Видео: Understanding the Diversification Test
Видео: Understanding Synergies
Reading: 4Cs Synergies Framework
Видео: A Five-step Approach to the Diversification Decision
Видео: Step 1: Finding Synergies
Видео: Step 2: Identifying Resource Gaps
Видео: Step 3: Identifying Candidates
Видео: Step 4: Evaluating Ally or Acquire
Видео: Step 5: Evaluating Organic or Inorganic Growth
Видео: Concluding the Five-step Approach to the Diversification Decision
Reading: Lecture slides
Reading: Chapter Diversification
Reading: Introduction to quiz on Microsoft-Linkedin acquisition

Оцениваемый: Diversification

Оцениваемый: Microsoft-Linkedin acquisition

НЕДЕЛЯ 3

Divestiture

Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)

9 видео, 2 материала для самостоятельного изучения

Видео: Understanding the Basic Modes of Divestiture
Видео: Understanding the Divestiture Test
Видео: Understanding the Regional Perspective
Видео: A Three-step Approach to the Divestiture Decision
Видео: Step 1: Finding Synergies
Видео: Step 2: Identifying Better Parents
Видео: Step 3: Choosing Divestiture Mode
Видео: Concluding the Three-step Approach to the Divestiture Decision
Reading: Lecture slides
Reading: Chapter Divestiture: Stay or Exit

Оцениваемый: Divestiture

Оцениваемый: Respond to letter of activist investor

НЕДЕЛЯ 4

Corporate Headquarters

Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)

9 видео, 5 материала для самостоятельного изучения

Видео: Who Controls Corporate Headquarters?
Видео: How to Control More than You Own
Видео: Understanding HQ Influence Models
Видео: Understanding the Financial Perspective
Видео: Understanding the Uncertainty Perspective
Видео: Understanding the Synergy Perspective
Видео: Understanding the Social Perspective
Видео: Using the Synergistic Portfolio Framework
Reading: Course review
Reading: Lecture slides
Reading: Chapter Designing the Corporate HQ
Reading: Further readings
Reading: Introduction to quiz on resource allocation

Оцениваемый: Corporate Headquarters

Оцениваемый: Resource allocation

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Как это работает

Coursework

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Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

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Авторы

University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk

UCL School of Management

The UCL School of Management is the business school of University College London, one of the world’s leading universities, consistently ranked in the global top 20 for its academic excellence and research. UCL counts 30 Nobel Prize winners amongst its academics and alumni, and the School takes full advantage of being part of a world-leading university through its interdisciplinary outlook, and builds on close collaborations in both research and education with other UCL departments, including computer science, engineering, economics, psychology, public policy, statistics and medical sciences.

Рейтинги и отзывы

Оценка 4.7 из 5 по 76 отзывам

Quite compreensive course.

Excellent course

Great course. Especially helpful for people coming from different professional backgrounds that want to learn key business concepts and get a first idea of how to apply basic but powerful frameworks to real life corporate situations.