Об этом курсе: Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Для кого этот курс: The course is designed for a broad audience but will be particularly relevant for those working in multi-business firms, those working in single business firms that want to expand into a new business, those considering a consultancy career, or anyone who simply wants to understand how a firm competes across multiple businesses. This is an introductory course. Hence, no prior experience is needed. Some basic understanding of finance is useful but not essential.
Преподаватели: Bart Vanneste, Associate Professor
UCL School of Management
| Уровень | Beginner |
| Выполнение | 4 weeks of study, 3-5 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
- Видео: Examples of Multi-Business Firms
- Видео: Defining Corporate Strategy
- Lecture: How to Use Discussion Forums
- Lecture: Get to Know Your Classmates
- Видео: Understanding Difference 1: Number of Businesses
- Видео: Understanding Difference 2: Corporate Advantage
- Видео: Understanding Difference 3: Competition
- Видео: Conducting a Sum-of-the-parts Analysis
- Lecture: Optional: Example of a Sum-of-the-Parts Analysis
- Видео: Why We Cannot Infer Corporate Advantage from a Sum-of-the-Parts Analysis
- Lecture: Lecture slides
- Lecture: Chapter Corporate Advantage
- Lecture: Glossary
- Lecture: Assessment
- Demande de discussion: Examples of Diversification
- Видео: Understanding the Basic Modes of Diversification
- Видео: Understanding the Diversification Test
- Видео: Understanding Synergies
- Lecture: 4Cs Synergies Framework
- Видео: A Five-step Approach to the Diversification Decision
- Видео: Step 1: Finding Synergies
- Видео: Step 2: Identifying Resource Gaps
- Видео: Step 3: Identifying Candidates
- Видео: Step 4: Evaluating Ally or Acquire
- Видео: Step 5: Evaluating Organic or Inorganic Growth
- Видео: Concluding the Five-step Approach to the Diversification Decision
- Lecture: Lecture slides
- Lecture: Chapter Diversification
- Lecture: Introduction to quiz on Microsoft-Linkedin acquisition
- Видео: Understanding the Basic Modes of Divestiture
- Видео: Understanding the Divestiture Test
- Видео: Understanding the Regional Perspective
- Видео: A Three-step Approach to the Divestiture Decision
- Видео: Step 1: Finding Synergies
- Видео: Step 2: Identifying Better Parents
- Видео: Step 3: Choosing Divestiture Mode
- Видео: Concluding the Three-step Approach to the Divestiture Decision
- Lecture: Lecture slides
- Lecture: Chapter Divestiture: Stay or Exit
- Видео: Who Controls Corporate Headquarters?
- Видео: How to Control More than You Own
- Видео: Understanding HQ Influence Models
- Видео: Understanding the Financial Perspective
- Видео: Understanding the Uncertainty Perspective
- Видео: Understanding the Synergy Perspective
- Видео: Understanding the Social Perspective
- Видео: Using the Synergistic Portfolio Framework
- Lecture: Course review
- Lecture: Lecture slides
- Lecture: Chapter Designing the Corporate HQ
- Lecture: Further readings
- Lecture: Introduction to quiz on resource allocation
Chaque cours fonctionne comme un manuel interactif en proposant des vidéos préenregistrées, des quiz et des projets.
Connectez-vous à des milliers d'autres étudiants et débattez sur des idées, discutez le contenu du cours et obtenez de l'aide pour en maîtriser les concepts.
Obtenez une reconnaissance officielle pour votre travail et partagez votre réussite avec vos amis, vos collègues et vos employeurs.
Great explanations, really clear with excellent examples.
Would be good to get a few more practice situations and scenarios played out. More sample quizzes and things would be useful.
This course contains everything a corporate company needs to know within corporate strategy. I enjoyed researching Nestle' Corp and will continue my research into Sony.
I feel everyone should know the credentials of CEO Ulf Mark Schnider, he holds a doctorate in economics and a MBA within.the Harvard Business School. At fifty four he brings youth and health to Nestle'. He worked as CEO of a health company prior to Nestle'. Things are quickly changing within the management and employment within Nestle' under CEO Ulf Mark Schnider.
Third Point is a investment company who is run by CEO Daniel S. Loeb, who would like to see Nestle' prosper further, but I believe time is of the essence with CEO Ulf Mark Schnider.
Short and structured way to learn basics of corporate strategy, good when you work in such business and helps you to understand better logic of corporate HQ decisions.
Very helpful course. Definitely a great starting point.