Об этом курсе: Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
Автор: University of Virginia
Преподаватели: Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Преподаватели: Jared Harris, Samuel L. Slover Research Chair in Business Administration
Darden School of Business
| Основные сведения | Course 1 of 5 in the Business Strategy Specialization |
| Уровень | Beginner |
| Выполнение | 4 weeks of study, 5-6 hours/week |
| Язык | English, Субтитры: Vietnamese, Portuguese (Brazilian) |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12 видео, 11 материала для самостоятельного изучения
- Reading: Course Overview
- Reading: Course Requirements
- Reading: Get to Know Your Classmates
- Reading: Using the Discussion Forums
- Видео: Strategic Analysis
- Видео: The Strategist's Challenge
- Видео: Fundamental Principle of Business Strategy
- Видео: Competitive Markets
- Видео: A Little Calculus
- Видео: Two Perspectives on Economic Rents
- Видео: Module Lessons
- Видео: Strategist's Toolkit: SWOT Analysis
- Видео: Strategist's Toolkit: Competitor Analysis
- Видео: Strategist's Toolkit: Environmental Analysis
- Reading: Google Inc: Buy, Sell, or Hold?
- Видео: Google Case Debrief
- Reading: Introduction to Strategic Analysis
- Reading: Common Terms and Strategy Analytics
- Reading: Competitor Analysis Worksheet
- Reading: Gathering Strategic Intelligence
- Reading: The Strategist's Toolkit: Table of Contents
- Reading: Begin the Competitive Position Assignment
Оцениваемый: Introduction to Strategic Analysis
НЕДЕЛЯ 2
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11 видео, 2 материала для самостоятельного изучения
- Видео: Threat of Entry, Part 1
- Видео: Threat of Entry, Part 2
- Видео: Threat of Substitutes
- Видео: Bargaining Power of Buyers, Part 1
- Видео: Bargaining Power of Buyers, Part 2
- Видео: Bargaining Power of Suppliers
- Видео: Intensity of Rivalry
- Видео: Module Lessons
- Видео: Strategist's Toolkit: Five Forces Analysis
- Reading: Redhook Brewing Company
- Видео: Red Hook Brewing Case Debrief
- Reading: Reminder: Competitive Position Assignment
Оцениваемый: Analyzing Industry Structure
НЕДЕЛЯ 3
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9 видео, 3 материала для самостоятельного изучения
- Видео: Value Chain
- Видео: Alignment
- Видео: Sustainability: Imitation
- Видео: Sustainability: Durability
- Видео: Building Capabilities
- Видео: Module Lessons
- Видео: Strategist's Toolkit: Capabilities Analysis
- Reading: Apple (Computer) Inc.
- Видео: Apple Case Debrief
- Reading: Capability Worksheet
- Reading: Reminder: Competitive Position Assignment
Оцениваемый: Analyzing Firm Capabilities
НЕДЕЛЯ 4
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8 видео, 5 материала для самостоятельного изучения, 1 тренировочный тест
- Видео: Generic Competitive Positions, Part 1
- Видео: Generic Competitive Positions, Part 2
- Видео: Mapping Competitive Positions
- Видео: Which Position Is Best?
- Видео: Module Lessons
- Видео: Strategist's Toolkit: Strategy Maps
- Reading: Piaggio
- Видео: Piaggio Case Debrief
- Reading: Gathering Strategic Intelligence
- Reading: Assignment Overview
- Reading: Assignment Rubric
- Reading: Sample Assignment Submission
- Practice Quiz: Peer Review Practice
Оцениваемый: Determining Competitive Position
Оцениваемый: Competitive Position Assignment
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Авторы
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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