Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Этот курс входит в специализацию ''Специализация Бизнес-стратегия'
от партнера
Специализация Бизнес-стратегияВиргинский университетОб этом курсе
Недавно просмотрено: 177,956
Карьерные результаты учащихся
32%
начал новую карьеру, пройдя эти курсы
33%
получил значимые преимущества в карьере благодаря этому курсу
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100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 5 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Some familiarity with business is helpful, but not required.
Прибл. 9 часов на выполнение
Английский
Субтитры: Английский, Вьетнамский, Португальский (бразильский)
Чему вы научитесь
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Приобретаемые навыки
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Карьерные результаты учащихся
32%
начал новую карьеру, пройдя эти курсы
33%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 1 из 5 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Some familiarity with business is helpful, but not required.
Прибл. 9 часов на выполнение
Английский
Субтитры: Английский, Вьетнамский, Португальский (бразильский)
от партнера
Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
2 ч. на завершение
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
2 ч. на завершение
11 видео ((всего 48 мин.)), 5 материалов для самостоятельного изучения, 1 тест
11 видео
Strategic Analysis4мин
The Strategist's Challenge6мин
Fundamental Principle of Business Strategy6мин
Competitive Markets6мин
A Little Calculus2мин
Two Perspectives on Economic Rents7мин
Module Lessons1мин
Strategist's Toolkit: SWOT Analysis2мин
Strategist's Toolkit: Competitor Analysis2мин
Strategist's Toolkit: Environmental Analysis3мин
5 материалов для самостоятельного изучения
Course Overview10мин
Course Requirements10мин
Get to Know Your Classmates10мин
Using the Discussion Forums10мин
Begin the Competitive Position Assignment10мин
1 практическое упражнение
Introduction to Strategic Analysis30мин
2 ч. на завершение
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
2 ч. на завершение
10 видео ((всего 66 мин.)), 1 материал для самостоятельного изучения, 1 тест
10 видео
Threat of Entry, Part 19мин
Threat of Entry, Part 24мин
Threat of Substitutes10мин
Bargaining Power of Buyers, Part 17мин
Bargaining Power of Buyers, Part 26мин
Bargaining Power of Suppliers5мин
Intensity of Rivalry9мин
Module Lessons3мин
Strategist's Toolkit: Five Forces Analysis4мин
1 материал для самостоятельного изучения
Reminder: Competitive Position Assignment10мин
1 практическое упражнение
Analyzing Industry Structure30мин
1 ч. на завершение
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
1 ч. на завершение
8 видео ((всего 43 мин.)), 1 материал для самостоятельного изучения, 1 тест
8 видео
Value Chain5мин
Alignment6мин
Sustainability: Imitation7мин
Sustainability: Durability4мин
Building Capabilities8мин
Module Lessons1мин
Strategist's Toolkit: Capabilities Analysis2мин
1 материал для самостоятельного изучения
Reminder: Competitive Position Assignment10мин
1 практическое упражнение
Analyzing Firm Capabilities30мин
4 ч. на завершение
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
4 ч. на завершение
7 видео ((всего 40 мин.)), 3 материалов для самостоятельного изучения, 3 тестов
7 видео
Generic Competitive Positions, Part 18мин
Generic Competitive Positions, Part 27мин
Mapping Competitive Positions6мин
Which Position Is Best?5мин
Module Lessons2мин
Strategist's Toolkit: Strategy Maps4мин
3 материала для самостоятельного изучения
Assignment Overview10мин
Assignment Rubric10мин
Sample Assignment Submission10мин
2 практических упражнения
Determining Competitive Position30мин
Peer Review Practice30мин
Рецензии
Лучшие отзывы о курсе ОСНОВЫ СТРАТЕГИИ БИЗНЕСА
от партнера VK19 июля 2019 г.
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
от партнера TM1 мая 2018 г.
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
от партнера AJ16 мая 2020 г.
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring. Even the peer review was done very fast without having to wait for long.
от партнера SH8 апр. 2020 г.
learned some great stuff on how to analyse a company's position. the report was difficult to do, since its been a while since I've had homework, but did help with the overall understanding.
Специализация Бизнес-стратегия: общие сведения
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
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