Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Этот курс входит в специализацию ''Специализация Бизнес-стратегия'
Основы стратегии бизнеса
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Недавно просмотрено: 86,006
Карьерные результаты учащихся
32%
начал новую карьеру, пройдя эти курсы
33%
получил значимые преимущества в карьере благодаря этому курсу
Чему вы научитесь
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Приобретаемые навыки
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Карьерные результаты учащихся
32%
начал новую карьеру, пройдя эти курсы
33%
получил значимые преимущества в карьере благодаря этому курсу
100% онлайн
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Курс 1 из 5 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Some familiarity with business is helpful, but not required.
Прибл. 14 часа на выполнение
Предполагаемая нагрузка: 4 weeks of study, 2-5 hours/week
Английский
Субтитры: Английский, Вьетнамский, Португальский (бразильский)
Программа курса: что вы изучите
2 ч. на завершение
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
2 ч. на завершение
11 видео ((всего 48 мин.)), 5 материалов для самостоятельного изучения, 1 тест
11 видео
Strategic Analysis4мин
The Strategist's Challenge6мин
Fundamental Principle of Business Strategy6мин
Competitive Markets6мин
A Little Calculus2мин
Two Perspectives on Economic Rents7мин
Module Lessons1мин
Strategist's Toolkit: SWOT Analysis2мин
Strategist's Toolkit: Competitor Analysis2мин
Strategist's Toolkit: Environmental Analysis3мин
5 материала для самостоятельного изучения
Course Overview10мин
Course Requirements10мин
Get to Know Your Classmates10мин
Using the Discussion Forums10мин
Begin the Competitive Position Assignment10мин
1 практическое упражнение
Introduction to Strategic Analysis30мин
2 ч. на завершение
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
2 ч. на завершение
10 видео ((всего 66 мин.)), 1 материал для самостоятельного изучения, 1 тест
10 видео
Threat of Entry, Part 19мин
Threat of Entry, Part 24мин
Threat of Substitutes10мин
Bargaining Power of Buyers, Part 17мин
Bargaining Power of Buyers, Part 26мин
Bargaining Power of Suppliers5мин
Intensity of Rivalry9мин
Module Lessons3мин
Strategist's Toolkit: Five Forces Analysis4мин
1 материал для самостоятельного изучения
Reminder: Competitive Position Assignment10мин
1 практическое упражнение
Analyzing Industry Structure30мин
1 ч. на завершение
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
1 ч. на завершение
8 видео ((всего 43 мин.)), 1 материал для самостоятельного изучения, 1 тест
8 видео
Value Chain5мин
Alignment6мин
Sustainability: Imitation7мин
Sustainability: Durability4мин
Building Capabilities8мин
Module Lessons1мин
Strategist's Toolkit: Capabilities Analysis2мин
1 материал для самостоятельного изучения
Reminder: Competitive Position Assignment10мин
1 практическое упражнение
Analyzing Firm Capabilities30мин
4 ч. на завершение
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
4 ч. на завершение
7 видео ((всего 40 мин.)), 3 материалов для самостоятельного изучения, 3 тестов
7 видео
Generic Competitive Positions, Part 18мин
Generic Competitive Positions, Part 27мин
Mapping Competitive Positions6мин
Which Position Is Best?5мин
Module Lessons2мин
Strategist's Toolkit: Strategy Maps4мин
3 материала для самостоятельного изучения
Assignment Overview10мин
Assignment Rubric10мин
Sample Assignment Submission10мин
2 практического упражнения
Determining Competitive Position30мин
Peer Review Practice30мин
Рецензии
Лучшие отзывы о курсе ОСНОВЫ СТРАТЕГИИ БИЗНЕСА
от партнера VKJul 19, 2019
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
от партнера TMMay 1, 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
от партнера MNFeb 21, 2016
Foundations of Business Strategy has greatly expounded my knowledge on business strategy not only as an essential component of a business, but existing primarily as the core of any business.
от партнера SAOct 15, 2017
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
от партнера NGJan 19, 2016
Very good course structure. Good lectures and lecturers. Good additional material and in general a very interesting course on the foundations of Business Strategy. Highly recommended!
от партнера AHFeb 7, 2016
I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.
от партнера MTMar 2, 2018
Impressed with the balance of breadth and depth. Complex issues delivered in an accessible manner. Practical exercises that enable you to put what you've learned to use right away.
от партнера PPJun 28, 2019
Excellent course for people with minimal business understanding and who wants to understand how to analyze a business. The pedagogy and the material and case study are interesting.
от партнера QBMay 21, 2016
Fascinating course so far, with useful concepts and great assignments designed to improve learning by applying frameworks and concepts to actual companies. Would highly recommend!
от партнера DSJan 24, 2020
Excellent course that clearly synthesizes the various framework to analyze in-depth the industry and the firm's position within to present meaningful and powerful recommendations.
от партнера RFOct 28, 2015
Very good teachers, always trying to explain the theory with real examples.\n\nVery good course, that stimulates you to do the final assignment, the moment when you really learn.
от партнера GASep 22, 2019
A fantastic platform to learn the intricacies of business strategy and gain a clear understanding of the business landscape. You will find out why businesses act the way they do.
от партнера
Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Специализация Бизнес-стратегия: общие сведения
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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