Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
Этот курс входит в специализацию ''Специализация Business Strategy'
Foundations of Business Strategy
от партнера
Об этом курсе
4.8
Оценки: 1,054
Чему вы научитесь
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
Приобретаемые навыки
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
Программа курса: что вы изучите
Неделя
1Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12 videos (Total 63 min), 6 материалов для самостоятельного изучения, 1 тест
12 видео
Strategic Analysis4мин
The Strategist's Challenge6мин
Fundamental Principle of Business Strategy6мин
Competitive Markets6мин
A Little Calculus2мин
Two Perspectives on Economic Rents7мин
Module Lessons1мин
Strategist's Toolkit: SWOT Analysis2мин
Strategist's Toolkit: Competitor Analysis2мин
Strategist's Toolkit: Environmental Analysis3мин
Google Case Debrief14мин
6 материалов для самостоятельного изучения
Course Overview10мин
Course Requirements10мин
Get to Know Your Classmates10мин
Using the Discussion Forums10мин
Google Inc: Buy, Sell, or Hold?10мин
Begin the Competitive Position Assignment10мин
1 практическое упражнение
Introduction to Strategic Analysis24мин
Неделя
2Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11 videos (Total 79 min), 2 материалов для самостоятельного изучения, 1 тест
11 видео
Threat of Entry, Part 19мин
Threat of Entry, Part 24мин
Threat of Substitutes10мин
Bargaining Power of Buyers, Part 17мин
Bargaining Power of Buyers, Part 26мин
Bargaining Power of Suppliers5мин
Intensity of Rivalry9мин
Module Lessons3мин
Strategist's Toolkit: Five Forces Analysis4мин
Red Hook Brewing Case Debrief12мин
2 материала для самостоятельного изучения
Redhook Brewing Company10мин
Reminder: Competitive Position Assignment10мин
1 практическое упражнение
Analyzing Industry Structure24мин
Неделя
3Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9 videos (Total 53 min), 2 материалов для самостоятельного изучения, 1 тест
9 видео
Value Chain5мин
Alignment6мин
Sustainability: Imitation7мин
Sustainability: Durability4мин
Building Capabilities8мин
Module Lessons1мин
Strategist's Toolkit: Capabilities Analysis2мин
Apple Case Debrief9мин
2 материала для самостоятельного изучения
Apple (Computer) Inc.10мин
Reminder: Competitive Position Assignment10мин
1 практическое упражнение
Analyzing Firm Capabilities24мин
Неделя
4Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8 videos (Total 48 min), 4 материалов для самостоятельного изучения, 3 тестов
8 видео
Generic Competitive Positions, Part 18мин
Generic Competitive Positions, Part 27мин
Mapping Competitive Positions6мин
Which Position Is Best?5мин
Module Lessons2мин
Strategist's Toolkit: Strategy Maps4мин
Piaggio Case Debrief7мин
4 материала для самостоятельного изучения
Piaggio10мин
Assignment Overview10мин
Assignment Rubric10мин
Sample Assignment Submission10мин
2 практических упражнения
Determining Competitive Position24мин
Peer Review Practice20мин
20%
начал новую карьеру, пройдя эти курсы
83%
получил значимые преимущества в карьере благодаря этому курсу
Лучшие рецензии
автор: TM•May 2nd 2018
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
автор: SA•Oct 16th 2017
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
Преподавателя
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
О University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
О специализации ''Business Strategy'
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
© Coursera Inc., 2018 Все права защищены.
