Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
автор: Anne N A A•
Concepts were easy to understand and were explained very well using real-life examples. I appreciate the fact that all concepts were presented first as a general overview with definitions, then key issues and recommendations about the concept, and finally, published research studies about the concept. This approach makes it understandable even to those who do not have any background knowledge.
автор: Eunice C•
One of the best courses I've done on Coursera. The lectures are really interesting and packed with great case studies. The quizzes are useful in helping to synthesize the learnings. It really helped to have the lecture notes typed out nicely in PDF for easier reviewing (some people learn better visually rather than aurally). Also, the honours assignment were really fun and thought-provoking.
автор: BANGKOLO G U•
I am so grateful for Professor Aric Rindfleisch for the excellent course content and very good and lively presentations.
I have been equipped with a full knowledge of how digital tools impact marketing in our today world. With digitization rapidly take over traditional ways of working they could never have been better time for me to take this course.
Thanks Cousera for this wonderful platform
автор: Rakesh K•
Was an eye-opener in many sense. Through this course, learned about a lot of brands & services, which we normally would have not got exposed to.
After the initial slow start to the course, it slowly became additive at times to complete the assignments and review as much assignments as possible to help fellow batch mates. Eagerly waiting to start the next course soon.
Thank you Prof. Aric!!!
автор: Joaquim P•
I really enjoyed this course. As a suggestion for further improvement, I might de-emphasize the discussion of 3D printing (placement) and PWYW (pricing), which seem not to have become quite as impactful as they were expected to become, just a few years ago. Instead, I might beef up the discussion of more relevant topics, like freemium, for example. Otherwise, this was a great experience!
автор: AUGUSTO S•
I had no knowledge of digital marketing and now I am starting to learn about it and I am fascinated, delighted about these courses. Marketing is a world apart that I think we must at least know the basics to understand this fascinating world that is involved in many of the activities of the human being. Manythanks to all the people involved in offering these courses and to Professor Aric
автор: Eleonora P•
I am very far from the world of marketing, my education has nothing to do with it. This course was very informative and interesting for me. I touched something unknown, but so fascinating. Already eager to join the next course on marketing. Thanks to this platform for such an opportunity to study at leading higher educational institutions and to get acquainted with the latest information
автор: anna l d l f c•
This is a very good course than initiates the student in the world of Marketing in the Digital World. The case studies are up to date, challenging and varied. The peer reviews could be daunting since we dont know each other so review tend to be short and evasive but I do learn a lot from the answers of different classmates from around the world. This is such a Global , Essential course!
автор: Seyedeh S B•
The material is pretty up to date. The lectures are very well structured and well presented. The examples and academic studies were pretty informative. The quizzes are a great way to recap each part of the material. The assignments are also a great way to put the lessons into practice as well as to recap/reinforce the material. It is a great addition to the basic Marketing Mix concept.
автор: Pavithra S•
I really enjoyed spending time in this course. I get to know so many new concepts. This course was more than amazing I should say. The syllabus and data was very informative. Interesting case studies, assignments that I admired a lot. Thank you coursera for giving me this opportunity to learn this course with financial aid. Finally thank you professor Aric for such enlightening classes.
автор: Madeleine G•
Really good course, I enjoyed every bit of it. The lectures are simple and full of interesting facts. I loved the case studies that were very concrete and real, the professor makes you work with real data and that makes you feel like you're working in our world! Not too theoretical, everything is applicable to real life. Content really corresponds to what I was expecting. Really good!!
автор: Andreea G•
I really enjoyed taking this course. It was informative, interesting and I really liked its format. Every module has a series of reading references, besides the videos on the specific topic, so one can also do some additional reading to better understand the topic. Additionally, there are discussions with campus students or professors, that address the subject from another perspective.
Since i have learned this course with my intrest on MBA.I get to know about the term "Marketing" in which it has many divisions and levels of marketing and the content was very clearful and understanding.and the assignments and case study was intresting,moreover the professor was muvh talented and the communication was easily recogonizing to me.I encourage everyone to take the course.
автор: Paula U•
It describes really well the way brands promote themselves in the US. The way social media is affecting in a positive and negative way companies and their BRAND NAME.
A great course that will teach you how to promote your brand in a genuine way. How to be more concerned and creative ( innovate ) about the customers needs, how to engage and create a brand name with a CO-CREATIVE IMAGE.
автор: Giulia G•
I did not a lot about marketing in general, and even less about digital marketing. Having started a business with a friend, with an archaeological background, I felt like in the middle of a dark forest. This course is really well organized, the concepts are well explained and you have really the chance to understand the subject with case studies and assignments. I strongly suggest it!
автор: xu j•
I have enjoyed the course a lot. It is very informative, intriguing, and inspiring. What I have acquired from this course has enhanced my knowledge base in digital marketing. And more importantly, it has brought me a new perspective to the marketing work I am currently engaged in. Thank you so much, Professor Aric Rindfleisch, for bringing us such an enlightened and pleasant course.
автор: Justin R•
I give this course 5 stars! I learned a lot and I like the hands on activities. The only thing I would change is how the assignments are graded. I know that they're graded by our peers but I don't think that everyone knows how to correctly grade assignments. I received some low scores and I disagree with them. I answered all of the questions with enough detail to be at least "good."
автор: karen c g k•
Highly recommended! You don't know what you don't know until you pick up the knowledge through this course. Totally worth for the money and time spent. I particularly like the assignments which I think it's a very good brainstorming section and a best way to remember what has been taught in the course. I'll definitely continue with the rest of the digital specialisation courses.
автор: Madeline L•
Prof. R. gave a really insightful perspective on not just the digital impact on the business world itself but also on contemporary and innovative strategies that businesses can take to apply to their models. Personally, I know this course has aided me in my studies, entrepreneurial passion, and my small business, Notebeans Stationary.
Take this course if you can!
автор: M. M C A•
I learnt lot about digital marketing which is totally new topic for me at first.Now at beginner level I have learnt more and more relevant to the topic.The lessons they have provided is clear and easy to understand. Exercise and assignments helps me to test myself how much am clear about the topic.Thanks Illinois University for helping me to learn with much interest and love.
автор: Abhishek A•
This course is very useful for me..I register few month ago but re register this course and now i came to know about different new terms from this course like how the 4 ps of marketing will digitally run..The best thing i like by joining this course is that they provide the real life example which inturn helps in better clarity of thoughts.Thats the reason i rated 5 out of 5
автор: Arun S•
Loved the way the concepts are introduced with real life examples of companies that are redefining how they do marketing by involving the customer, every step of the way and making them an integral part of the journey.
I am looking forward to the follow-up courses on this topic. I'd recommend it very highly to anyone who's eager to learn and understand more about this topic.
автор: Juan P•
Really great course. I really enjoyed the activities, the practice in a course is fundamental for the success of acquiring knowledge. I definitely recommend it to anyone who wishes to learn the basics of the marketing mix, in the digital context. Aric is really clear explaining the subjects, but again, the course's success is based in the practice exercises of each module.
автор: Kimberly K•
Very good overview of digital marketing. I have been in marketing most of my career and I learned about some new digital platforms. There is so much information out there and it changes so quickly that taking a course to refresh your skill set and knowledge is invaluable. This course is an excellent one for both beginners and those looking to broaden their knowledge base.
автор: Ramona M•
Perfectly structured course! Gives very good understanding of the basic concepts and its implication in digital environment, and gives an opportunity to understand where to continue self-learning! Personally I am currently on a maternity leave thinking on changing profession and coursera app gave me an excellent opportunity to continue learning at difficult routine days!