Perfectly structured course! Gives very good understanding of the basic concepts and its implication in digital environment, and gives an opportunity to understand where to continue self-learning! Personally I am currently on a maternity leave thinking on changing profession and coursera app gave me an excellent opportunity to continue learning at difficult routine days!

This course is a must take , very helpful , easy , lots and lots of info and knowledge

the study cases is very good it really helps in the study .

the videos the readings ... very easy , not too long

best thing is prof Aric , is a smart men and knows how to delivery the knowledge to you.

i love to thank coursers and University of Illinois , and a BIG huge thanks to Prof Aric

The content is relevant, contemporary and well-explained. Hands-on exercises, practical recommendations and recent academic studies are really helpful in understanding the opportunities and challenges created by digital tools in the marketing landscape. Thank you, Prof. Aric Rindfleisch and Illinois - Gies College of Business, for this informative and wonderful course.

As a Marketing enthusiast I found this course very interesting and with a refreshing approach to Marketing, namely making bridges to the new digital tools and how they impact on the Marketing Management. Finally I was a septic about e-learning and this course surprise me as it is very engaging and well structured. Congrats to all of the people who develop this course.

Despite I couldn't complete all the course assesments because I can't afford that now, I really enjoyed all the lessons and I'm very happy with my increase knowledge about 4P's of marketing with a new perspective. This was very usefull to pay attention at new paths to make business trough the collaborative digital community.

Congratullations for the excelent work!

Professor was very engaging and made the different assignments interesting. I liked how he incorporated real-life (current pandemic) into course, but would have liked more relevant and up-to-date information added. The social world moves so fast, so feel like something like this course needs to be updated quite frequently, which I understand would be a challenge.

Marketing in a digital world went quite amazing. So many concepts expalined in an intresting manner by taking examples that did out of the box. Research papers are discussed that gave intresting insights.

I woud recommend this course for people who are looking to purse their learning in Digital Marketing, Illinois University is a very good option to proceed with.

Thank you very much, top videos and what a great pleasure to have Prof Rindfleisch explaining the impact of the digital world on to the 4 Ps. Also thr assignment were fun and very helpful to apply and reflect what has been learned before. Also thr case studies sparked my interest to additionally inform myself about topics or concepts that were introduced to me.

Its a great refresher course and I like the way it was structured with the traditional 4P's of marketing, that one learned long ago in B-School, being connected with the 4P's in the digital world. The content was concise and precise and just enough to give one an insight into the concepts of how to transition from the B&M world to he Digital world of marketing.

What a great course. I came in with no idea of what marketing entails and I am walking away with a lot of information. This course has broadened my horizon on what marketing is by discussing the 4Ps, helped me think creatively about problems by asking for improvement on ideas, and understand how fascinating and deep marketing can be by its numerous readings.

Thank you for the opportunity to study in this great platform, thanks Coursera, without your support, I could not access quality education, in my country it is difficult to access this type of support and you have given it to me, I hope to continue counting on your help economic to spread among my students the quality of universities like Illinois. Thank you.

This course has equipped me with rich knowledge about Digital marketing at its foundation. All the readings are very interesting too. I love doing the assignments, which urged me to dive deep into each subject. As a non-native English speaker, I found the instruction, structure of the professor and content are easy to follow. Thank you for a fruitful course!

This is one of the best courses i have ever attended. Why? for the following points:

1- Very structured syllabus.

2- Many hands on exercises.

3- Very interesting topics and case studies connected with the real world.

I just wish if there is a discussion topics created by the course creators and we as students can discuss with them.

Thanks for the perfect course.

This is one of three Coursera courses I am currently taking to update my business skills and I think it is the best of the three. The course is designed for online learning, which makes it different from many of the other Coursera and online options. The lectures, slides and homework assignments are thoughtful about online learning. A very good experience.

The Professor is the best. Those who take the course will pass with flying colours with the help of this class. The only problem which I faced is the reading material, majority of them were Freemium articles whereas I was only able to see the first few sentence and rest I had to subscribe in order to read more. But overall I would rate 5/5 for this course.

It does not repeat the common wisdom you will find in the regular textbooks. The course seeks to introduce new trends especially in the digital context. Highly recommended, also for more experienced marketing specialists. The linked articles could be updated, but I really enjoyed all included materials and after finishing I definitely feel more competent.

Dr. Aric Rindflesch,

Thank you for everything you have done in this course. I really benefited and got many new skills as well. I'm totally interested in what you provided in the course such as cases study, 3D laboratory and the interviews with some scientist.

I hope I'll be able to get another course with you in the near future.

Best regards

Safwan

This is a very insightful and engaging course ,unlike other courses one may find on Digital marketing which focus on social media,this focuses on the power of digital route and not just medium.

Found the Professor Aric Rindfleisch very very dedicated and structured in the classes conducted.

I am extremely thankful to have attended this class.

Thanks !

Shivani

The professor has clearly taken time to make the information as clear and concise as possible, which is highly appreciated. I think anyone who has an interest in understanding how new digital tools are shaping marketing decisions would highly benefit from this course as the information is as clear as it is crucial. I'm looking forward to the next class :)

This course has given me a wider knowledge about the 4 P's in the marketing mix. My sincere thanks to Pro.Aric Rindfleisch for explaining the concepts in detail. In this pandemic situation when things are not going smoothly, this online course has become really productive for me. I thank University of Illinois and Coursera for giving me this opportunity.

Being a novice to this field this course provided me a good insight in the field of Digital Marketing. I started this course with intentions to add a new stream in my career and it proved 10 on 10 in that aspect. Looking forward for the remaining courses to gain a bit more in this field. Thanks to course era team for such a fabulous and detailed content.

One of the most practical and helpful Digital Marketing Course I have come across till date.

I have spent more than 100 Hours in learning the different aspect of Digital Marketing and I must say this was one of the best by far. I recommend everyone to spend some time to learn about this amazing revolutionary change happening in the world of Marketing.

Excellent, interactive course! I enjoyed the assignments (both writing and reviewing of peers work). The quizzes were not obvious and did not require simple regurgitation of info but actual thinking! I found the lessons on DBI, PWYW and Choice Engines very interesting. Well done Aric and crew, your passion for marketing comes through in the lectures.

It was great listening to Prof. Aric Rindfleisch online on Marketing in a Digital World course. It was indeed a blessing in disguise to learn things during the pandemic, and refresh your Marketing knowledge in the current environment.

I would like to thank the Abu Dhabi Government who thoughtfully introduced the learning program during the pandemic.

Prof. Griffiths is outstanding! You inspired me each and every week, even when the topic weren't on my 'most desidered' list. You are information and entertaining, thank you! Thank you for your brilliant knowledge in this field and encouraging me each and every week. I look forward to International Organization Management, any idea when this may be?