This is Not just for Digital marketing, I have been in the business for last 20 years. But what i knew was only traditional Business process of all the areas. Once i started the course, I felt like i am learning new things every in the digital world. Young or Old, student or Executive, I strongly recommend this course.

Thanks Dr. Aric Reindfliesh.

This course was intensive. It was loaded with readings and audio materials; so, after I understood the logic, I decided to devote a fixed amount of time each day to proceed; and I succeeded. This really provides a good update on the recent changes in marketing that we observe with the rise of digital tools. I thank Coursera for this nice learning.

This course helps me a lot of as an entrance to understand about digital marketing. The course material is simple and easy to understand. They also gave the latest update about what's going on today in digital marketing world, and what to expect in the future. Thank you very much for your time and dedication to make this course available. Cheers.

It is one of the best marketing courses I have ever taken (hardly takes a week to complete). The content and the practical examples given in this course is very helpful. After this course, you start seeing Marketing Mix from a different perspective.

Big thanks to Mr. Aric Rindfleisch and University of Illinois for making such informative course.

Peer review was a good way to get an insight into what my classmates were thinking. That being said making it optional will help people complete the course quickly without having to wait on assignments to grade. Secondly, the cases were excellent but still 10 years old. It would be good to do a more recent case study (issue from last two years).

I am a graduate student of MBA in Marketing. This is the first time I have taken a course on Coursera and it has been an amazing experience. This course has provided me with so much information and helpful resources to study. It is a well-organized course with readings before a lecture, videos, case studies, assignments and quizzes. Delighted!

I took some online course from other websites about SEO and digital marketing before, but this course is different ! It goes deep in marketing concepts and help students to gain new ideas about how to marketing in a digital world !

This course has many valuable peer graded assignments which help students to understand course's materials better.

This is my first course on Coursera and I can say that I am very satisfied. Professor Aric Rindfleisch is a great instructor and educator. The course is designed and segmented so that it simply entices you to go further. It is extremely interesting and instructive. I enjoyed it and can’t wait for the other courses within this specialization.

I enjoyed this class very much! I was impressed with Prof. Aric's teaching style and the way he used interesting case studies to give us examples of how digital marketing techniques worked (or didn't work) in the real world. The projects gave my critical thinking skills a workout. Loved my first Coursera course and ready to dive in for more!

First of all thanks to Coursera and the University of Illinois at Urbana-Champaign for making it possible for us to learn this amazing course. I would like to thank course instructors especially Sir Aric Rindfleisch for sharing all deep insights and knowledge with students. I am so excited to implement what I have learned in this course.

Loved the content. The instructor was great. The assignments were interesting and beneficial. I feel like I learnt a lot. The only aspect I didn't like was the "view from the quad" section. I quality wasn't great, and I didn't learn any new insights. Plus they always had the same 4 people they were interviewing so not a great sample size.

One of the best courses I ever attended. Clear, fun, and very interesting. The Course's professor was beyond excellent. His methodology and examples were of great quality. Also, as a non-native English speaker, his lectures were clear and easy so easy to understand. Thanks for letting me be part, and learn, from this excellent course.

Being a beginner in Digital Marketing, I felt this course very interesting and easy to understand. Dr. Aric Rindfleisch's teaching is well organized and the videos were clearly presented, and thus helped me to clearly understand the fundamentals of this course. The course further motivated and helped boost my interest in this subject.

I like the course and I think it is a course that you really need to think and be creative on the marketing strategy. I really like those case studies in the real world that you see different business try to do something to fulfill the world of digital marketing. It is an easy course for the beginner to understand the marketing world

With less knowledge with the trend in Digital Marketing, This course has opened so much doors for me and a brand new perspective in life. I have learned so many new things (compared when I took Marketing courses back in 2002). I am planning to complete all six course affiliated to this and hoping to apply for the I-MBA down the road.

It is a very helpful course.

I would encourage people from the Marketing background to please take this course to enhance your knowledge further. The Professor who taught the course is just exceptional. His way of teaching, examples and case studies made it more easy for me to learn and progress.

Keep Learning.

All the best to everyone.

Great course. I learnt a lot on implications of digital on the 4ps. Though I work in a more traditional marketing function, with a product that will probably continue to be distributed using conventional channels (cement), I see some lessons I can take back to the office as we all try to use the power of digital that is now with us.

I'm very excited completing each module in this course. Very useful, interesting, more over exciting topics. I don't have words to say about the course but really valuable and about assignment each peer should have the basic idea about the topic to go forward next level. So I really enjoyed the course and to complete to more module.

It was an incredible introduction to the world of marketing Im a chemical and safety engineer but I am looking new horizons. I think this is a new opportunity for my professional carrier. Aric congratulations, it is not only to know about it but let us understand thats what matter. Im enthusiastic with this course :) , Best Rgs,

Loved it. A simple overview of current digital marketing concepts to help me better talk the talk in an interview. The extra bonus was the 3D printer discussion. I have 3 of them in my workspace and my friends and colleagues call them magic makers. So cool - prices have come way down so everyone should have one in their home.

This was quite an introductory inclusive course with up-to-date digital practises in the current market. The instructions for the assignments are specific and easy to understand and grade. The assignments also provide hands-on experience with the topics taught in the module.

Great thanks to the University, Instructor, and Coursera.

Great course - easy to follow and a great insight intro into digital marketing. Very modern with interesting examples of how well known companies have marketed their products and services. A very understandable, interactive and practical approach that I can apply to the foundations of my digital marketing practices going forward.

This was one of the best course I've ever taken on Coursera! I love how Professor Rindfleisch is dedicated to his work and made everything so entertaining and educational at the same time. I also must note the perfect structure of lessons, assignments, and projects. Thanks a lot to everyone who was involved in making this course.

A wonderful course to kickstart my Digital Marketing specialization.A course with Interactive lectures along with resourceful reading materials. Not to forget, an excellent work by professor Aric Rindfleisch. A big thanks to the Coursera and University of Illinois at Urbana champaign, for producing this wonderful content.

Regards

I would like to express my gratitude to the Coursera and LMU .The course is done perfectly : not boring , interactive , quizes and excellent explanation in details by professor Tobias. I acquire a lot of knowledge from this course and I strongly believe that this course will expand not only by skills but also career perspective.