May 28, 2020
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
Oct 09, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
автор: Souvik G•
Aug 29, 2017
This is Undoubtedly an important course , learning platform, Which i didn't even know, when i finished my graduation. This course is a massive benchmark of learning the pros and cons of Digital marketing which is talked of topics all over the world. This Course touches all subtle key points of digitization. I would highly recommend this course to those who want to learn deeper knowledge about digital marketing and its generations. Best wishes.
автор: Gustavo P•
Feb 20, 2017
Great course, I liked the way each lecture is presented (general overview of each concept; academic insights; practical recommendations) and having a deep and thorough look at how "digital" is impacting "marketing" is so important that is usually overlooked. People just move to specific metrics and practices, but such a revolutionizing way of dealing with marketing deserves this broad and deep look so one can fully comprehend what is going on.
автор: NGA M Q•
Oct 10, 2020
This course is so interesting. I learned a lot from the courses: Understand deeply about marketing and how it's changing in a digital world. The lecturer gave me many examples, which helps me understand the definition easier. Moreover, through the very practical exercises, i learn a lot and also receive feedback from my peers, which is absolutely helpful to make me realize the mistake. Thank you so much for provide such an excellent course.
автор: Mayan K S•
Oct 01, 2020
I really loved the course. It was very detailed and the content was very precise and crisp. I loved the way Aric Rindfleisch guided us throughout the whole course. It was really different from traditional digital marketing courses and yet it was totally relevant. The course was really insightful and was taught fro different perspectives. To think that this just the starting of the specialization. What amazing courses await for al learners.
автор: JOSE M B•
Aug 13, 2020
As an architecture student I didn't have any background in marketing. This course was really helpful to help me understand its basics and how is related to the digital world that is so much present in our days. Therefore after finishing this I feel like I'm able to think about marketing strategies for the time we are living in and for different products, services, activities ... I think it would help me in the near future with my career.
автор: Saraswati G•
Jun 23, 2020
The best platform to learn online. very interesting course that facilitates many students and faculty members to know the most important thing the impact of Degiatal Marketing in today work filed. The material presentation is very interesting, the instructor presents the material in a cool and easy to understand style. The task given is also very helpful in understanding the material that has been delivered. I really like this course!
автор: Vaibhav Y•
Jun 14, 2020
The course is beautifully and fantastically designed. Professor Aric's efforts in making the video lectures and giving real world application based exercises is highly commendable. The course does not take you into technicalities of economics or marketing instead introduces the fundamental concepts and makes you think with practical and workable approach. A brilliant course by a brilliant instructor and a must do for brilliant learning.
автор: BHATE C P•
Jul 23, 2020
This course is actually beneficial in terms of relatable and new concepts that are blooming in the real world. Appropriate and apt explanations regarding different marketing principles are provided with great case studies and good practical recommendations to relevant research materials. The course is also quite contemporary based on many of the contents that it has. Thank You to the professor for such a great teaching methodology.
автор: Magda G C V•
Oct 23, 2016
A course that brings a lot of up-to-date knowledge with a practical, interactive and entertaining methodology. It motivates you as a professional to look at the 4Ps of the marketing mix from a world digital perspective, analyzing case studies that use digital tools and technology to find new solutions for businesses in a new era where consumers take more active roles in pricing, promotion, placing and even co-creation of products.
автор: NAMAN K•
May 31, 2020
The course is so beneficial for the person who is actually pursuing career in digital marketing. I learned so much in a very convenient way and it was really easy to understand not because it is easy but the way The Professor explained with such good examples. I loved the way it was taught and explained every point in detail and with practice exercise helping you focused on the lectures. Thank you for such a wonderful experience.
автор: Bui T B N•
Oct 24, 2016
Thank you Professor Aric and team to provide very interesting course where I have found new business models that are still infant in my country, then there is a lot opportunities to growth those models in my country. I especially love the case studies of Threadless, 3D Printing. I would definitely recommend this course to everyone, especially students in developing countries where you can catch the opportunities in digital world.
автор: Seth K•
Apr 07, 2020
The only reason I'm giving this course 5 stars is because it's great for beginners marketing. The vast majority of the content I already knew and for some reason I thought this course would be a little more advanced.
If you have little to no background of marketing, take this course. It will be great.
However if you do have a fair amount of marketing knowledge, this course will simply reiterate what you already know.
автор: Sol D L•
Feb 27, 2019
Excellent course for Marketing beginners! I found its content very helpful and loved Professor Aric’s videos. I tried very seriously to absorb all the knowledge provided in order to take full advantage of it. I am looking forward to taking a deeper dive into all these concepts ahead in the rest of the courses and hopefully complete the specialization. Thanks Coursera and University of Illinois for sharing knowledge to the world!
автор: Tim S•
Aug 30, 2017
I really enjoyed the first course in the Digital Marketing specialization and am looking forward to #2. I learned a lot of the basics of marketing and how it applies in a digital world including: Product, Promotion, Placement and Price. The exercises are relevant, engaging and fun. I also enjoyed the brief Campus Spotlight segments where you can learn a bit more about a professor and his/her area of research. Thanks UIUC !
автор: Rajkumar Y•
Sep 16, 2020
the contents are easy to understand, very well represented with example. during the course we have various methods to grasp the topics. the videos make you feel classroom taste. the simple and easy language to grasp. The honest assignments will help understand particular topics in details.
Its fun to learn the course but due to sudden work pressure i couldn't completed the course on 4th week rather completed on 5th week.
автор: Helen A•
Feb 14, 2018
I enjoyed taking this course.
My profession is not Marketing but I have decided to learn about it since everything is turning digital.
In my line of business I am also searching for digital media attention and trying to reach more targeted clients. I take care of my web page, Facebook and Instagram accounts. It has been done on try and error. Now I want to be able to do more and definitely better.
автор: Saeed M•
Jun 26, 2020
i dont know if other courses are the same, but what really amazed me here that there was different ways of recieving information, either by videos with the instructor Aric , reading articles, quick quizes, required and optional assignments, making different ways of learning make the learning path not boring and that was enjoyment for me, its not just videos and videos , its mixed ways of learning thats what i loved it
автор: Hammad R•
Jul 08, 2020
I learned about Four P's back in my O-levels and those Four P's were outdated ones because of the digitization in the world. The course has enabled me to upgrade my knowledge about Four P's by analyzing the examples of well-known companies. Professor Aric's teaching style is way more than excellent as he demonstrated all the concepts in a clear and concise way. Looking forward to learn more from Coursera courses.
автор: Lena S•
May 25, 2020
A really great course. I learned a lot and the course was logically structured. The scope was large, but not too much. I thought it was very good that you had to write practical exercises and essays. This definitely deepens the knowledge better than "just" quiz questions. The way the professor presented was very easy to understand and you could listen really very well. Interesting course! Thank you. 5 / 5 stars!
автор: GAURAV K S•
Sep 16, 2020
I really loved the course. It was so useful as at same time I was changing my website and re-doing my blog. Shame i missed timing and couldn't submit my assignments.As english is not my first language it would took some time for me to write on the basis I was taught. Anyways I've done a much better job in portuguese in my blog. I would like to submit an english version of what I've been writing after the course.
автор: Hristina B•
Nov 19, 2017
Excellent course, with very interesting topics, contemporary examples and case studies, and a really good way of structuring the information. Prof. Rindfleisch is a highly intelligent person, who is able to present even the most complicated matters in an understandable and practical way. Inspiring and very useful for my job and as a general source of knowledge focused on digital marketing. Highly recommended!
автор: Ravi S•
Jun 05, 2017
Great Course, Great Content and Great Teacher.
I really liked every minute i spent on this course. Learned a lot and highly recommended for a Working professional, As it only takes few hours a week. I happen to complete some modules in 2 days time, with easy and intuitive learning method of Prof. Aric
For Prof Aric : I love to meet you in person some day, and would like to congratulate you for this great course
автор: Mustafa A M•
Apr 20, 2020
I benefited a lot from this course, it was the most wonderful to me, I did not have a broad idea about digital marketing, now I have enough information to study and promote a product and choose the price and location style according to the strategies and tools I studied.
Thanks to the University of Illinois for accepting me in this course. I wish you all the best and best progress.
Thank you from the depths
Jul 04, 2020
The course was really amazing and i was able to understand each and every word of it. Professor Aric Rindfleisch made it a clear cut way to understand the course in every bits and pieces. The assignments i did was very challenging and appealing. I liked the way of grading the assignments by reviewing our fellow mates assignment. It is a way more approaching. I look forward to learn more with COURSERA
автор: Nabajyoti B•
Oct 21, 2020
This is one of the most excellent courses I have ever enrolled online. I really appreciate the way all the concept has being explained and the examples provided makes it much more easier to grasp all the concept. The assignments are also insightful and I had the opportunity to work with several peers and was able to exchange our views and ideas which makes it even more interesting and interactive.