This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
Этот курс входит в специализацию ''Профессиональная сертификация 'Маркетинговая аналитика в Meta''
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Об этом курсе
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
Чему вы научитесь
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Приобретаемые навыки
- Data Analysis
- Marketing
- Digital Marketing
Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate.
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Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Программа курса: что вы изучите
The Importance of Analytics in Marketing
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
Marketing Data Sources
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
Marketing Measurement and Analytics Tools
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
Data and Privacy
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
Рецензии
- 5 stars83,21 %
- 4 stars13,42 %
- 3 stars2,27 %
- 2 stars0,71 %
- 1 star0,35 %
Лучшие отзывы о курсе MARKETING ANALYTICS FOUNDATION
I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.
Very clear. Very concise. Very considerate for beginners who do not know anything about marketing. Thank you very much. I learned a lot.
Fantastic course to start me off on my way to getting the Facebook Marketing Analytics Specialization. I really enjoyed it and feel like I have learned a lot already.
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
Профессиональная сертификация 'Маркетинговая аналитика в Meta': общие сведения
This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary.

Часто задаваемые вопросы
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