Introduction: What Data Do Marketers Use?

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Получаемые навыки

Data Analysis, Marketing, Digital Marketing

Рецензии

4.8 (оценок: 314)

  • 5 stars
    86,62 %
  • 4 stars
    10,82 %
  • 3 stars
    1,59 %
  • 2 stars
    0,95 %

VT

3 дек. 2021 г.

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This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

TR

17 дек. 2021 г.

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Well designed, easy to follow and understand. I really liked her teaching method and the way she presented the material. It wasn't boring! I highly recommed this class.

Из урока

Marketing Data Sources

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

Преподаватели

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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