Introduction: What Data Do Marketers Use?

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Получаемые навыки

Data Analysis, Marketing, Digital Marketing

Рецензии

4.8 (оценок: 950)

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JG

13 мая 2022 г.

I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

NR

31 дек. 2021 г.

This being the foundation of Marketing Analytics, it is rightly solidified by explaining on the Marketing Process and where the analytics is getting involved in this process.

Из урока

Marketing Data Sources

In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.

Преподаватели

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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