Introduction: Marketing Measurement and Analytics Tools

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Получаемые навыки

Data Analysis, Marketing, Digital Marketing

Рецензии

4.8 (оценок: 305)

  • 5 stars
    86,55 %
  • 4 stars
    10,81 %
  • 3 stars
    1,63 %
  • 2 stars
    0,98 %

VT

3 дек. 2021 г.

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This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.

TR

17 дек. 2021 г.

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Well designed, easy to follow and understand. I really liked her teaching method and the way she presented the material. It wasn't boring! I highly recommed this class.

Из урока

Marketing Measurement and Analytics Tools

This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.

Преподаватели

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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