Introduction: Marketing Measurement and Analytics Tools

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Получаемые навыки

Data Analysis, Marketing, Digital Marketing

Рецензии

4.8 (оценок: 1,248)

  • 5 stars
    83,17 %
  • 4 stars
    13,30 %
  • 3 stars
    2,32 %
  • 2 stars
    0,88 %
  • 1 star
    0,32 %

HL

30 нояб. 2021 г.

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.

JG

13 мая 2022 г.

I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

Из урока

Marketing Measurement and Analytics Tools

This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.

Преподаватели

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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