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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

4.4
звезд
Оценки: 4,293
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии

NS

28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

DV

18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

676–700 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Dimitris A

11 дек. 2016 г.

Good basic tool overview for entry level learner.

автор: supraja u

16 июня 2020 г.

I got to learn a lot of new things. Good Course.

автор: Robert B C

22 окт. 2017 г.

Quite a good course. Good application of theory.

автор: Mainak S

9 апр. 2021 г.

I think some lectures in week 4 are missing

автор: Wantipborlang K

26 сент. 2020 г.

Thank you Shameek sir Very well explained .

автор: estela

12 июля 2020 г.

Wide coverage but lack of detailed content

автор: Esteban V B

28 дек. 2019 г.

Excellent. I would like Spanish traslation

автор: Subhasish D

20 февр. 2017 г.

Good course, simple and easy to comprehend

автор: Adeniyi O K

23 янв. 2020 г.

Tutor accent and compounding explanations

автор: Ninad P

2 нояб. 2016 г.

Good course...very good basic exposure

автор: JIL P

25 мая 2020 г.

good course. got to learn mang things

автор: CALEB R

30 мар. 2020 г.

Good Study material and good teaching

автор: Amol N

25 июля 2020 г.

Its great learning overall, thanks !

автор: Valeria N

12 апр. 2021 г.

well done, but too much technical

автор: Abdullah A

3 июня 2020 г.

Excellent , but examples are few.

автор: Lole A H

17 апр. 2020 г.

Nice content.

Easy to understand.

автор: Maximiliano C T

16 июня 2020 г.

Complex readings for beginners.

автор: Khandaker T A

11 нояб. 2020 г.

This is an outstanding course.

автор: Ankit S

6 мая 2020 г.

excellent for the beginners.

автор: Sparsh R

22 апр. 2020 г.

The instructor was very good

автор: Amanda Z L

25 янв. 2020 г.

The tutors doesn't help much

автор: JGMM B

5 сент. 2018 г.

Sometimes hard to understand

автор: Arindam D C

19 февр. 2018 г.

Good course for a beginner !

автор: Doğuhan K

10 сент. 2020 г.

a nice and fluent course

автор: Juan S A

7 июня 2020 г.

Sobresaliente en general