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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,290
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

651–675 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Harsh K

22 окт. 2018 г.

Include more real life examples and try to teach through those examples

автор: David V

6 мая 2018 г.

Would have liked longer, more detailed explanations of certain concepts

автор: BALWANT Y

5 июня 2020 г.

one more example for downloading an application or repairing something

автор: Juan F

29 янв. 2019 г.

The last class, related to hypothesis testing was a little confusing.

автор: AHMED Y S S

21 нояб. 2020 г.

Needs more explanation of terms and examples to better understand.

автор: Yousef R M A

9 июня 2019 г.

Amazing way to learn something new..and special thanks to Coursera

автор: Mihir B

13 нояб. 2017 г.

Great work! I just wish the professor spoke a little more clearly.

автор: Kim P U

17 сент. 2020 г.

In general, it's quite good, more theoretical and less practical

автор: Jose l J O

24 июля 2017 г.

Excelent. Thanks. You should give more examples in some topics.


23 сент. 2020 г.

Very well taught and good materials :). Thank you Shameek Sir!

автор: Huseyn D

3 мая 2020 г.

The course is quite interesting and teaching. Thanks a lot!

автор: Chaube S S

18 окт. 2020 г.

It's good for freshers about Market and consumer behaviour

автор: Akshay A 4 B C E

14 июня 2020 г.

Could have been more practical, however is still worth it.

автор: Mou S

29 апр. 2020 г.

Could be more interesting through practical more examples

автор: Kateryna Y

3 мая 2022 г.

S​eemed a little bit rushed, lacked some real-life cases

автор: Ami S

30 авг. 2021 г.

Good content but more examples would have made it better

автор: ADEE J

19 июня 2020 г.

good but hypothesis testing part was not explained well

автор: Ritesh j

25 мая 2020 г.

its a good course and i have enjoyed this course thanks

автор: Claudia E

30 мар. 2019 г.

accent is hard to understand, and prof. spoke too fast.

автор: DILJITH G

27 апр. 2020 г.

Great Course for a beginner like me.Well done Coursera

автор: Merline D

17 сент. 2020 г.

It was a very informative session got to learn alot.

автор: MARIA A O

21 нояб. 2020 г.

Thank you. I had a lot of learnings in this course.

автор: jose m

25 янв. 2021 г.

i would prefer a very good english for the teacher


16 янв. 2021 г.

Examples are less when coming to end of the course

автор: Rami A S

2 нояб. 2020 г.

Instructor is monotone. Could be more interactive