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Вернуться к Market Research and Consumer Behavior

Отзывы учащихся о курсе Market Research and Consumer Behavior от партнера Международная бизнес-школа IE

Оценки: 4,294
Рецензии: 928

О курсе

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Лучшие рецензии


28 июня 2020 г.

Nice and systematic presentation of the contents help to gain the knowledge to anyone.\n\nReally nice and helpful for me , it develops a basic ideas of market and customer relations understanding.


18 окт. 2018 г.

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

Фильтр по:

701–725 из 930 отзывов о курсе Market Research and Consumer Behavior

автор: Jacqueline B

27 июня 2017 г.

Logical, but too simple

автор: SRAJAN S

28 сент. 2020 г.

More examples required

автор: Chengyu Y

7 июля 2020 г.


автор: Abdul A

7 мая 2020 г.

it was of great help

автор: Deepakshi S

30 авг. 2021 г.

Best for beginners .

автор: SINDHU. S

29 сент. 2020 г.

Awesome teaching..!!

автор: Singh Y

25 мая 2020 г.

Audio can be better

автор: Guillermo M

16 мая 2020 г.

Me ha gustado mucho

автор: Vanishri K

23 сент. 2020 г.

Informative Course

автор: SUBASRI.K

29 июня 2020 г.

Very useful course


22 сент. 2020 г.

i think good work


22 июля 2020 г.

Improve knowledge

автор: SREE K P

26 сент. 2020 г.

It's very useful

автор: Nivaas v (

18 авг. 2020 г.

very imformative

автор: CHAYAN S

15 мая 2020 г.

Very Good course

автор: Chandrashekhar T

21 авг. 2021 г.

Awesome Course

автор: Akash K

11 июля 2021 г.

good learning

автор: Thirugnanam M

20 сент. 2020 г.

It's helpfull

автор: Vrunda V C

31 янв. 2022 г.

Very Useful.

автор: Jayant J

30 мар. 2021 г.

great course

автор: Bhongade S N

1 авг. 2020 г.

It was great

автор: T H S

22 мар. 2018 г.

just amazing

автор: Sergio R R C

14 июля 2021 г.

Nice course

автор: AKSHIT G

19 апр. 2021 г.

good course