Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.
Этот курс входит в специализацию ''Специализация Бизнес-аналитика'
от партнера


Об этом курсе
Приобретаемые навыки
- Predictive Analytics
- Customer Analytics
- Regression Analysis
- Marketing Performance Measurement And Management
от партнера
Программа курса: что вы изучите
Introduction to Customer Analytics
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Рецензии
- 5 stars67,80 %
- 4 stars24,63 %
- 3 stars5,59 %
- 2 stars1,24 %
- 1 star0,72 %
Лучшие отзывы о курсе АНАЛИЗ ПОТРЕБИТЕЛЬСКОГО ПОВЕДЕНИЯ
Bastante interesante, especialmente cuando se ven las aplicaciones reales que existen de diferentes marcas a nivel mundial. Me gusto mucho para ser mi primer curso y pocas cosas malas que decir de el.
I enjoyed the content. Some of the professors were more concise than others. I would prefer more slides that watching professors talk. I am looking forward to the other classes in this specialization.
The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
Специализация Бизнес-аналитика: общие сведения

Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.