Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. However, multiple touchpoints across the customer journey make it increasingly difficult to measure effectiveness. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time.
Этот курс входит в специализацию ''Специализация Analysing: Numeric and digital literacies'
Об этом курсе
- 5 stars77,26 %
- 4 stars18,08 %
- 3 stars3,28 %
- 2 stars0,54 %
- 1 star0,82 %
Лучшие отзывы о курсе MARKETING ANALYTICS: KNOW YOUR CUSTOMERS
I got more knowledge from this course. Now I have got a Knowledge about Big data, how to know coustomer and how to handel the customers.
Excellent course! I learned a lot about the markets and the importance of the Customers and as well of course about the Big Data.
I learned a lot from this course, specially in understanding customers and how marketing is important to one's business.
Excellent Course videos, training aids and survey reports
Специализация Analysing: Numeric and digital literacies: общие сведения
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