With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices).
Этот курс входит в специализацию ''Специализация Foundations of Marketing Analytics'
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Специализация Foundations of Marketing AnalyticsУниверситет ЭмориОб этом курсе
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Попробуйте Coursera для бизнесаПриобретаемые навыки
- Basic Descriptive Statistics
- Data Analysis
- Microsoft Excel
- Marketing
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Попробуйте Coursera для бизнеса
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Программа курса: что вы изучите
Meet Dr. Schweidel & Course Overview
Exploring your Data with Visualization and Descriptive Statistics, Part 1
Exploring your Data with Visualization and Descriptive Statistics, Part 2
Regression Analysis for Marketing Data
Рецензии
- 5 stars56,06 %
- 4 stars25,94 %
- 3 stars9,62 %
- 2 stars2,09 %
- 1 star6,27 %
Лучшие отзывы о курсе MEANINGFUL MARKETING INSIGHTS
Sometimes a bit heavy on the math but overall a very good analysis of how data and analytics are applied to real world marketing scenarios. One of the best structured courses I've taken on Coursera.
One of the best courses on analytics. You will use excel, real data, and your own insights. It's a package.
Excellent and informative course which provide about marketing and its basics. Thanks coursera.
A quant driven course. Very well explained with lengthy examples and enough practice material.
Специализация Foundations of Marketing Analytics: общие сведения
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