In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.
Этот курс входит в специализацию ''Специализация Pricing Strategy Optimization'
от партнера
Специализация Pricing Strategy OptimizationВиргинский университетОб этом курсе
Some familiarity with business is helpful, but not required.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
How to use the three lenses to set an optimal strategic price to maximize revenue
How to approach a pricing case, glean information, and work through a complicated pricing decision
How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation
Приобретаемые навыки
- Competition (Economics)
- Conjoint Analysis
- Pricing Strategies
- Executive Presentation
- Pricing Economics
Some familiarity with business is helpful, but not required.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнеса
от партнера
Программа курса: что вы изучите
Retail Market Dynamics
Customer Value and Conjoint Analysis
Price Recommendation
Curveball
Рецензии
- 5 stars79,87 %
- 4 stars14,28 %
- 3 stars3,24 %
- 2 stars1,94 %
- 1 star0,64 %
Лучшие отзывы о курсе PRICING STRATEGY IN PRACTICE
Very insightful course, I am very happy I came across this.
Great course, Fantastic tutors (both from Darden and BCG).
The only flaw is the delays in the assignment review (might take even 2-3 weeks)
Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.
The faculty had very rich experience in Pricing and their sharing of the real world experiences enriched the learning experience. Great course on Pricing
Специализация Pricing Strategy Optimization: общие сведения
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.
