The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue.
Этот курс входит в специализацию ''Специализация Pricing Strategy Optimization'
от партнера

Об этом курсе
Some familiarity with business is helpful, but not required.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаЧему вы научитесь
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Приобретаемые навыки
- Customer Willingness to Pay
- Pricing Strategies
- Customer Value-based Pricing
- Measuring Customer Preferences
- Customer Psychology
Some familiarity with business is helpful, but not required.
Будет ли вашей компании выгодно обучить сотрудников востребованным навыкам?
Попробуйте Coursera для бизнесаот партнера
Программа курса: что вы изучите
Understanding Customer Value
Implementing Value-based Pricing
Measuring Customer Preferences
Considering the Human Nature of Customers
Рецензии
- 5 stars85,37 %
- 4 stars12,83 %
- 3 stars0,89 %
- 2 stars0,29 %
- 1 star0,59 %
Лучшие отзывы о курсе CUSTOMER VALUE IN PRICING STRATEGY
Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!
Good course to learn practical skills about estimating customer value, performing market research e.g. conjoint analysis, and formulating pricing strategies.
Good to have this course to increase my learning education
Great way to learn conjoint and marketing research fundamentals
Специализация Pricing Strategy Optimization: общие сведения

Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Что я получу, оформив подписку на специализацию?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.